The Marketing Minute: Marketing With Layers
The Right Approach: Electro-Tek—A Williams Family Legacy, Part 1
It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
Coherent Reaches Manufacturing Milestone: 300 Million Transceivers Shipped from Ipoh, Malaysia Facility
June 13, 2024 | CoherentEstimated reading time: 1 minute
Coherent Corp., a global leader in materials, networking, and lasers, proudly announces the shipment of its 300-millionth optical transceiver from its manufacturing facility in Ipoh, Malaysia. This significant milestone underscores the scale, resiliency, and flexibility of Coherent supply chain solutions for customers.
Coherent Corp., renowned for its innovative solutions in the optical communications industry, continues to leverage its advanced manufacturing capabilities to meet global demands. The company’s commitment to robust supply chain solutions and efficient production processes is exemplified by its Ipoh facility.
Milestone Achievement
“This milestone is a testament to our strategic investment in supply chain resiliency,” stated Dr. Lee Xu, Executive Vice President, Datacom Transceivers. “The Ipoh facility exemplifies our commitment to ensuring a flexible and robust supply chain capable of supporting complex manufacturing operations and meeting global demand efficiently. This achievement is a significant step forward in providing the resilience needed for the rapidly expanding AI datacom market. I am immensely proud of our team's efforts and the exceptional capabilities of our facility.”
Facility Overview
Established in 2001, the Ipoh facility spans 640,000 square feet and employs a highly skilled workforce of 3,600. It plays a pivotal role in producing next-generation 800G optical transceivers and is gearing up for future generations such as 1.6T and 3.2T. Strategically located between Kuala Lumpur and Penang, the site benefits from access to a vast talent pool from nearby universities and technical colleges, essential for high-tech manufacturing.
Strategic Advantage
Ipoh's well-connected infrastructure supports rapid transport of goods, ensuring operational flexibility and timely delivery to global markets. As the largest U.S.-based multinational in the state of Perak, Coherent Malaysia significantly contributes to the state's manufacturing GDP and plays a crucial role in meeting the growing demand for high-speed optical transceivers. This strategic location and robust infrastructure provide a competitive edge in the global market.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
China Expands Rare Earth Export Restrictions, Tightening Grip on Global Supply Chains
10/16/2025 | I-Connect007 Editorial TeamChina sharply expanded its rare earth export restrictions on Oct. 9, adding additional elements and refining technologies to its control list while imposing stricter rules on foreign users in the defense and semiconductor industries.
HT Global Circuits Adds Two atg Luther & Maelzer Flying Probe Test Systems
10/15/2025 | atg Luther & Maelzer GmbHAtg Luther & Maelzer GmbH, a leading supplier of electrical testing solutions for the PCB industry, and IEC USA, a distributor of consumables, equipment, and services in the North American PCB market, confirm the order for high-speed bare board testing technology.
Episode 6 of Ultra HDI Podcast Series Explores Copper-filled Microvias in Advanced PCB Design and Fabrication
10/15/2025 | I-Connect007I-Connect007 has released Episode 6 of its acclaimed On the Line with... American Standard Circuits: Ultra High Density Interconnect (UHDI) podcast series. In this episode, “Copper Filling of Vias,” host Nolan Johnson once again welcomes John Johnson, Director of Quality and Advanced Technology at American Standard Circuits, for a deep dive into the pros and cons of copper plating microvias—from both the fabricator’s and designer’s perspectives.
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
Elementary, Mr. Watson: High Power: When Physics Becomes Real
10/15/2025 | John Watson -- Column: Elementary, Mr. WatsonHave you ever noticed how high-speed design and signal integrity classes are always packed to standing room only, but just down the hall, the session on power electronics has plenty of empty chairs? It's not just a coincidence; it's a trend I've observed over the years as both an attendee and instructor.