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The Marketing Minute: Cracking the Code of Technical Marketing
New Issue of IPC Community Now Ready for Your Summer Reading Pleasure
July 15, 2024 | I-Connect007 Editorial TeamEstimated reading time: 2 minutes
If you’re like most of us in this industry, you have a passion for your work—and it shows.
In the new issue of IPC Community, which publishes online today, we feature multiple examples of individuals and companies passionate about their jobs and their work in electronics manufacturing. They truly care about #buildingelectronicsbetter.
From OES, a Canadian company that builds electronic scoreboards and has taken advantage of IPC subscription training model to create a world-class workforce, to Joan Kappell, who started in the wire harness industry at her mother’s knee and recently joined the WHMA Board of Directors, we have shining examples of what it means to give everything you’ve got to your profession.
Vive la France! Also in this issue, we put the spotlight on France, the second largest producer of PCBs and PCBAs in Europe, and home to a thriving training center, design community, and standards work. To follow up on IPC WinterCom, we reached out to Lauriane Testuz, an ambitious French electronics student who’s now interning at Instyte SA in Spain and loving every minute of it.
Sustainability remains a hot topic, and you won’t want to miss exceprts from a personal interview with Lorena Villanueva, director of IPC Mexico, and Barjouth Aguilar, a fellow Mexican who leads the sustainability program at Flex. Barjouth is a member of IPC’s Sustainability Leadership Council and her passion for this issue shines through in all aspects of her life. Hot take: This interview was originally conducted in Spanish and you can click on a link in the article to hear the full conversation.
Even more “south of the border” are features on a hand soldering competition in South Africa, the upcoming IEMI trade show in Malaysia and India, and information about a nine-member panel called “Bold Breakthroughs,” that featured women leaders in the electronics industry from around the world. This inspiring, fresh take for Women in Engineering Day attracted a wide audience, and is now available on demand.
By now, you’re probably confident about the best parts of your job, and why you do what you do. We even asked IPC’s favorite mascots, Clumpy and Kloumpios, to share a highlight of their world travels. Turn to page 5 to find out!
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