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Testimonial

"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "

Sweeney Ng - CEE PCB

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The Marketing Minute: Marketing With Layers

10/15/2025 | Brittany Martin -- Column: The Marketing Minute
Marketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.

Dan’s Biz Bookshelf: ‘Still Broke: Walmart’s Remarkable Transformation'

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Rick Wartzman’s Still Broke: Walmart’s Remarkable Transformation and the Limits of Socially Conscious Capitalism is both a wake-up call and a mirror—showing us things we might not want to admit. He doesn’t come out swinging with anti-corporate rage or idealistic fluff. No, he does something more powerful. He tells the plain, honest, uncomfortable truth, and those with a stake in business, leadership, or the American economy should read this book.

The Signal Integrity Issue: Design007 Magazine September 2025

09/09/2025 | I-Connect007 Editorial Team
As the saying goes, “If you don’t have signal integrity problems now, you will eventually.” This month, our experts share a variety of design techniques that can help PCB designers and design engineers achieve signal integrity.

Crusoe Announces Strategic European Expansion with First Data Center in Norway, Partnering with Polar

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Crusoe, the industry’s first vertically integrated AI infrastructure provider, announced a strategic partnership with Polar to establish Crusoe’s first data center presence in mainland Europe.

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Lockheed Martin subsidiary Lockheed Martin España S.A. signed a significant industrial cooperation agreement with the Spanish Ministry of Defense, providing the Spanish defense industry with increased engineering and production capability.
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