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It’s Only Common Sense: Selling to Today's Generation of Buyers

06/30/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Millennials and Gen Z hold significant purchasing power and influence in industries worldwide. Selling to them requires adapting to their unique preferences, behaviors, and values, and exploring their buying habits, embracing their emphasis on social values, and mastering digital communication. Unlike previous generations, they prioritize experiences, sustainability, and value.

TV Brands May Pass U.S. Tariff Costs to Consumers; 2025 Shipments Expected to Drop 0.7%

04/30/2025 | TrendForce
TrendForce’s latest research indicates that U.S. reciprocal tariffs are likely to drive TV brands to pass rising costs onto consumers through higher retail prices in the second half of 2025, further weakening consumer spending momentum.

Notebook Industry Remains Cautious Amid Tariff Negotiations; 2025 Brand Shipments Growth Revised Down to 1.4%

04/22/2025 | TrendForce
TrendForce’s latest research reveals that although the U.S. has granted a 90-day grace period before implementing reciprocal tariffs—offering temporary relief for notebook brands—the broader market remains clouded by policy and economic uncertainty. Brands began frontloading inventory in late 2024, pushing Q4 shipment growth to 5.1%, with 1Q25 seeing a 7.2% YoY increase.

Tariff Uncertainty Weighs on Display Demand, Pricing, and the Supply of AMOLED Materials,

04/09/2025 | TrendForce
TrendForce reports that the U.S. began implementing reciprocal tariffs on April 9th, based largely on trade deficits. Consequently, Asia—particularly Southeast Asia, a key hub for the consumer electronics supply chain—has been significantly impacted.

U.S. Tariffs to Curb Investment and Consumption Momentum; 2025 Global End-Market Outlook Downgraded

04/08/2025 | TrendForce
On April 2nd, the U.S. announced a new round of reciprocal tariffs, followed by a provision allowing exemption for goods with more than 20% “U.S. value”
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