Dan’s Biz Bookshelf: ‘Innovation X: Why a Company’s Toughest Problems Are Its Greatest Advantage’
Happy’s Tech Talk #36: The LEGO Principle of Optical Assembly
Fein-Lines: CES 2025—Highlighting the Future With Sony and NVIDIA
Brittany Martin Joins I-Connect007 Sales and Marketing Team
August 14, 2024 | I-Connect007Estimated reading time: 1 minute
I-Connect007 is pleased to announce that Brittany Martin has joined our sales and marketing team, effective July 22, 2024. Brittany brings a wealth of experience from her most recent role as a marketing coordinator for IPC/WHMA. In her new position, she will focus on elevating I-Connect007’s brand awareness and spearheading innovative marketing initiatives to strengthen partnerships within the electronics industry.
“We are thrilled to welcome Brittany to the I-Connect007 family! Her enthusiasm and positive energy make her a great addition to our team, and her expertise will be invaluable to both our internal and external marketing strategies,” said Barb Hockaday, I-Connect007’s business development manager.
Residing in Chicago, Brittany is an avid runner and dog walker and enjoys spending time outdoors with her husband and three children. She has a diverse background, having spent much of her career in higher education, where she taught persuasive writing at colleges and universities nationwide.
Prior to IPC, she successfully led the marketing department of a large screen printing company. Under her leadership, the company’s brand awareness surged, and sales doubled within two years.
With a strong grasp of the power of social media in today’s marketing landscape, Brittany is always exploring creative ways to promote partnerships and enhance customer engagement.
"Marketing is essential," Brittany emphasized. "The majority of partnership decisions are made before a company ever speaks to a sales representative. A strong marketing strategy will instantly demonstrate why I-Connect007 is the ideal partner."
Brittany is excited about collaborating with the I-Connect007 team, traveling, and creating new opportunities while fostering long-term partnerships.
Share on:
Suggested Items
Welcome to the Newest I-Connect007 Columnist Brittany Martin
01/14/2025 | I-Connect007 Editorial TeamIn today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind "The Marketing Minute."
Marcy LaRont Named I-Connect007 Executive Director
01/08/2025 | IPCMarcy LaRont, a printed circuit board (PCB) industry veteran who has been working as the managing editor for PCB007 Magazine this past year, has been named executive director of the I-Connect007 group of publications, which was purchased by IPC in 2022.
Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’
12/12/2024 | Dan Beaulieu -- Column: Dan's Biz BookshelfPublished in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.
It’s Only Common Sense: Make the Investment Where It Really Counts
12/05/2024 | Dan Beaulieu -- Column: It's Only Common SenseWhen I consider the real cost to manufacture a product, I think about the misguided and short-sighted decisions business owners and managers sometimes make in response to tough times. I’m amazed at how often I hear about PCB shop owners who complain about not having enough business, yet their solution isn’t to hire more salespeople or invest in marketing. Nope. Instead, they go out and buy a shiny new drill.
Laser Photonics Signs Definitive Agreement to Acquire Control Micro Systems
10/31/2024 | BUSINESS WIRELaser Photonics Corporation (LPC), a leading global developer of industrial laser systems for cleaning and other material processing applications, today announced it signed a definitive agreement to acquire Control Micro Systems, Inc. (CMS) through an asset purchase agreement (APA).