Brittany Martin Joins I-Connect007 Sales and Marketing Team
August 14, 2024 | I-Connect007Estimated reading time: 1 minute
I-Connect007 is pleased to announce that Brittany Martin has joined our sales and marketing team, effective July 22, 2024. Brittany brings a wealth of experience from her most recent role as a marketing coordinator for IPC/WHMA. In her new position, she will focus on elevating I-Connect007’s brand awareness and spearheading innovative marketing initiatives to strengthen partnerships within the electronics industry.
“We are thrilled to welcome Brittany to the I-Connect007 family! Her enthusiasm and positive energy make her a great addition to our team, and her expertise will be invaluable to both our internal and external marketing strategies,” said Barb Hockaday, I-Connect007’s business development manager.
Residing in Chicago, Brittany is an avid runner and dog walker and enjoys spending time outdoors with her husband and three children. She has a diverse background, having spent much of her career in higher education, where she taught persuasive writing at colleges and universities nationwide.
Prior to IPC, she successfully led the marketing department of a large screen printing company. Under her leadership, the company’s brand awareness surged, and sales doubled within two years.
With a strong grasp of the power of social media in today’s marketing landscape, Brittany is always exploring creative ways to promote partnerships and enhance customer engagement.
"Marketing is essential," Brittany emphasized. "The majority of partnership decisions are made before a company ever speaks to a sales representative. A strong marketing strategy will instantly demonstrate why I-Connect007 is the ideal partner."
Brittany is excited about collaborating with the I-Connect007 team, traveling, and creating new opportunities while fostering long-term partnerships.
Suggested Items
It’s Only Common Sense: Modern Ways to Generate Leads
08/19/2024 | Dan Beaulieu -- Column: It's Only Common SenseNo matter what salespeople—especially old, or rather well-experienced salespeople—say about these times and all the newfangled software, CRM, and social media programs, the fact is, these are the best times to generate leads. There have never been so many great ways to generate new leads within minutes from the comfort of your laptop—be it in your office, a hotel room, a restaurant, or a coffee shop. No longer do we need those unwieldy directories with their SIC codes. Remember those beasts? Nor do we need those overpriced, outdated as soon as they were published, regional customer lists. Now we can just sit at our laptops anywhere and find potential new customers.
Real Time with… THECA 2024: Workforce Development Critical to Southeast Asia PCB Industry
08/05/2024 | Real Time with... THECAIn this interview, IPC Asia President Sydney Xiao emphasizes the importance of workforce training and keeping ahead of the staffing needs in Thailand and the rest of Southeast Asia. Ms. Xiao shares details on how IPC is addressing these needs.
It’s Only Common Sense: Who the Heck is Seth Godin?
06/03/2024 | Dan Beaulieu -- Column: It's Only Common SenseIf you are serious about modern marketing techniques, you need to know about Seth Godin. When I was in the I-Connect007 booth at IPC APEX EXPO 2024 a few weeks ago, I was tremendously pleased to see a photo of my marketing hero, Seth Godin, flash on their large screens. To me, that represented the forward-thinking philosophy of that organization—and any organization that follows Seth’s writings. Here, I've included a list of all his books and why you should read them.
IDC Estimates that GenAI Will Increase Marketing Productivity More Than 40% by 2029
04/03/2024 | IDCNew research from International Data Corporation (IDC) shows that applying generative artificial intelligence (GenAI) to a range of enterprise marketing tasks will result in an estimated productivity increase of more than 40% by 2029.
ASC Sunstone Circuits Promotes Kelly Atay to Marketing and Sales Manager
03/04/2024 | ASC SunstoneMatt Stevenson, vice-president, and general manager of ASC Sunstone, announces the promotion of long-time employee Kelly Atay to the position of marketing and sales manager. In her new role, Atay will assume the responsibility of managing the company’s customer service team and handling all marketing as well.