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Tide Rock Grows Electronics Recycling Portfolio with Global Electronic Recycling (GER) Acquisition
August 14, 2024 | PRNewswireEstimated reading time: 1 minute
Tide Rock, an unlevered buyout firm with a portfolio of diverse economically resilient B2B businesses, acquired Global Electronics Recycling (GER), a Phoenix-based professionalized IT Asset Disposition (ITAD) and electronics recycling company serving enterprise customers.
The acquisition further expands Tide Rock's portfolio of electronics recycling companies, complementing the acquisition of Full Circle Electronics in 2022 and Sipi's IT Asset and Disposition assets in 2023. GER will be integrated with Full Circle Electronics' business to boost their shared mission to transform the enterprise electronics recycling space.
"The addition of GER further bolsters the national footprint we established in the electronics recycling space with the growth of Full Circle Electronics over the last two years," said Mark Papp, President of Tide Rock YieldCo West Coast. "The companies have several immediate synergies that mutually benefit enterprise customers and prospects, particularly in the communications and aerospace and defense industries."
Tracey Haslam, CEO of Full Circle Electronics, will lead the integration of GER into Full Circle Electronics and will continue to lead the business going forward.
"Our mission has always been to better serve the growing IT and electronics asset disposition market by providing a safe, secure, and sustainable electronics recycling solution, and we certainly see that same mission reflected in the GER business," said Haslam. "Our combined services will better serve enterprise customers, large and small, across industries in the Phoenix area and further scale opportunities nationwide."
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Highlights at productronica 2025
10/29/2025 | productronicaJust a few more weeks to go before the anniversary edition of productronica. The world’s leading trade fair for the development and production of electronics celebrates its 50th anniversary this fall. From November 18 to 21, Munich will once again be the meeting place for the international electronics industry.
Better Sustainability Policies for Electronics
10/29/2025 | Diana Radovan, Global Electronics AssociationI joined the Global Electronics Association in August 2025 as the director of sustainability policy. Since then, much has happened in terms of geopolitics and in the development and re-envisioning of sustainability policies in the industry. While the European Commission has released several legislative packages to simplify sustainability requirements (“omnibus”), these developments haven’t yet settled and are not in effect. Given the many recent and ongoing public consultations, with often conflicting input from a broad range of stakeholders, final negotiations remain rather polarized among policymakers.
Sealed for Survival: Potting Electronics for the Toughest Environments
10/29/2025 | Beth Massey, MacDermid Alpha Electronics SolutionsElectronics deployed in harsh conditions face relentless threats from vibration, impact, chemical contaminants, airborne pollutants, and moisture, conditions that can quickly lead to failure without robust protection. Potting, the process of encapsulating electronics in a protective polymer, is a widely used strategy to safeguard devices from both environmental and mechanical hazards.
Global Electronics Association Unveils Powerhouse Tech and Innovation Keynote Speakers for APEX EXPO 2026
10/29/2025 | Global Electronics AssociationThe Global Electronics Association announces its APEX EXPO keynote lineup, featuring industry titans exploring the frontiers of quantum computing, artificial intelligence, and the electrification of global industries.
MacDermid Alpha Electronics Solutions Announces Agreement to Acquire Micromax
10/29/2025 | MacDermid Alpha Electronics SolutionsElement Solutions Inc, the parent company of MacDermid Alpha Electronics Solutions, announced that it has signed a definitive agreement to acquire Micromax®, a leading global supplier of advanced electronics inks and pastes, from Celanese Corporation.