Singapore PC Market Shrank 7.7% YoY, Shipping 216 Thousand Units in 2Q24

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Singapore’s traditional PC market (inclusive of desktops, notebooks, and workstations) recorded 216 thousand units in 2Q2024, with a drop of 7.7% year-over-year (YoY), according to recent data from the International Data Corporation  (IDC) Worldwide Quarterly Personal Computing Device Tracker. While both notebooks and workstations declined YoY by 0.5% and 7.8% respectively, desktops performed better with 3.5% YoY growth.

In 2Q24, the consumer segment declined by 4.7% YoY due to changes in spending patterns after the pandemic and constrained disposable income. The commercial segment suffered from a decline of 10.2% YoY. This is mostly due to the slowdown in orders from the Ministry of Education project before the new contract starts and weaker demand in the government agencies, with education and government segments posting 28.3% and 25.7% YoY drop, respectively. This is in addition to the sluggish demand in the SMB segment that declined by 15.5% YoY.

“The commercial PC market has faced nine consecutive quarters of YoY decline due to market saturation and prolonged procurement cycles amid the challenging macroeconomic environment. Vendors are focusing on Artificial Intelligence (AI) PC to rejuvenate the market, where PC users in Singapore have relatively strong buying power and tend to favor high-tech products. However, the commercial market's adoption is expected to be slower than the consumer market due to longer adoption cycles and stringent budget in hardware investment, with companies needing more time to evaluate AI PC use case scenarios,” said Adam Kah Jjin Wee, Associate Research Analyst, IDC Asia Pacific.