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ROCKA Solutions Announces Strategic Partnership with Asteria to Support Global Expansion
September 18, 2024 | ROCKA SolutionsEstimated reading time: 1 minute
ROCKA Solutions is proud to announce a new strategic partnership with Asteria Sales & Marketing. This collaboration will provide additional professional resources to sustain and enhance ROCKA’s remarkable growth across the USA and internationally. Over the past 12 months, ROCKA has expanded its global presence with new facilities and distribution partnerships in Canada, Europe and China, as well as two locations in Brazil, positioning the company for further international success.
Jessica Molloy, CEO of Asteria Sales & Marketing, brings more than 16 years of experience in sales, customer support, business operations and marketing. Asteria specializes in inside sales and strategic marketing, offering tailored solutions to electronics manufacturing businesses. By joining forces with ROCKA Solutions, Asteria will play a critical role in helping to enhance brand awareness, drive growth and optimize operations, as ROCKA continues to scale globally.
"We are excited to partner with Asteria and welcome Jessica Molloy to the team," said Justin Worden, VP of Sales & Marketing. "Her industry expertise and proven track record will be invaluable as we continue to expand our global footprint."
"Asteria Sales & Marketing is thrilled to partner with Rocka Solutions during this exciting phase of their tremendous growth in the USA and globally,” said Jessica Molloy, CEO at Asteria Sales & Marketing. “We are eager to support their continued success by providing the professional resources and expertise needed to help them scale efficiently while maintaining the high standards they’ve set. Together, we look forward to achieving new milestones and expanding opportunities."
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"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
The Marketing Minute: Your Metrics Aren’t Telling the Full Story
04/08/2026 | Brittany Martin -- Column: The Marketing MinuteIn digital marketing, we tend to rely on the same set of metrics: Average read time. Bounce rate. Session data. For years, these metrics have been the default for gauging marketing success, so it makes sense to rely on them. But in today’s privacy-first B2B environment, they’re becoming less reliable and often misleading. You’re missing part of the picture.
It’s Only Common Sense: Quoting Is Marketing, So Treat It That Way
04/06/2026 | Dan Beaulieu -- Column: It's Only Common SenseMost companies think marketing is what happens before the quote. They rely on their website, trade show booth, LinkedIn posts, clever taglines, and email campaigns. But when the RFQ shows up, the marketing suddenly disappears, and math takes over.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
03/13/2026 | Nolan Johnson, I-Connect007Cue up “The Final Countdown, the monster ’80s hit song by Swedish band Europe, because it’s almost APEX EXPO week. Side note: When it comes to rock anthems, I’m more of an “Eye of the Tiger” man, myself. Some folks are already arriving in Anaheim, as standards development committee work starts as early as tomorrow. The show continues through Thursday, March 19.
Finding Your Marketing Niche in a Crowded PCB Industry
03/10/2026 | Richard Nichols, GreenSource EngineeringI recently made a flippant comment on LinkedIn, “All marketing and no trousers,” hinting that marketing campaigns often do not have a tangible product to market and the campaign is marketing a concept or a gut feeling. For PCB and IC substrate manufacturers, this poses a great risk for unsuccessful campaigns and the opportunity to innovate in an increasingly competitive and global landscape.
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.