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Marcy's Musings: Charting the Future

09/17/2024 | Marcy LaRont -- Column: Marcy's Musings
I’m sure we all remember the days when driving somewhere new meant pulling out our handy atlas, or writing down all the specific instructions on how to get there before we left on our trips. Now, modern navigation systems are so sophisticated that they talk you through the process, reroute when you make a wrong turn, and tell you exactly what time you’ll arrive. One of the most beneficial aspects of these maps is hearing your next required move before you get there so you don’t miss a turn or go in the wrong direction. Wouldn’t it be nice if our technology roadmaps did the same, helping prevent missteps and avoid hazards? But deciding where to go and how to get there is completely in our own hands, as is ensuring we actually take the twists and turns we have so carefully laid out in our roadmaps. Therein, I believe, lies the biggest challenge of all.

2016 Semiconductor Sales to Go Negative

03/28/2016 | Semico Research
ASPs in January recovered on lower revenues, which were down 6% year over year. Although ASPs rose 4.0% in January, they are still historically low. Semico president Jim Feldhan commented, "In the past 8 months, the industry has seen ASPs in the $0.41 range 5 times. One has to go back to May 2009 to find a lower price, and 2009 was not a good year!"
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