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October 17, 2024 | TrendForceEstimated reading time: 1 minute
TrendForce reports that the OLED monitor market is set to receive a boost with the introduction of new 31.5-inch OLED models. Panel makers are focusing on product differentiation and improved specifications, while several gaming brands are aggressively launching new models to capture market share. OLED monitor shipments are projected to reach 1.44 million units in 2024—representing YoY growth of 181%—with strong growth expected to continue in the coming years.
Samsung is expected to secure the top spot owing to strong sales of its 49-inch OLED monitors and a steady pipeline of new product releases. Its 2024 market share is forecast to expand to 31%. LGE, leveraging ample panel resources and continuous product line expansion, is poised to take second place with a projected 19% market share.
TrendForce notes that ASUS, with its focus on high-end products, is set to expand its OLED monitor shipments significantly in 2024. The brand is expected to closely compete with Dell for third place in the market.
MSI’s aggressive expansion into new sales channels has resulted in substantial growth in overall monitor shipments, with the company recording the highest growth rate across all categories. OLED monitor shipments for MSI are projected to increase at the fastest rate, elevating its market share to 11% and securing its position as the fifth-largest brand. Meanwhile, Gigabyte, with the launch of new OLED models, is projected to rank sixth in market share.
QD-OLED monitors are set to dominate the market, driven by Samsung Display’s aggressive production ramp-up and multiple brands introducing QD-OLED models. QD-OLED’s share of total OLED monitor shipments is expected to rise from 53.5% in 2023 to 73% in 2024. In contrast, WOLED’s market share is forecast to decline to 26%, with RBG OLED accounting for just 1%.
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