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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Pluritec Expands Service Network in the USA with New Hire in Chicago
November 18, 2024 | PluritecEstimated reading time: 1 minute
Pluritec a leading supplier of machines for printed circuit boards, is excited to announce the expansion of its service network in the United States through the hiring new service engineer, Ernesto Raygoza, based in Chicago. This strategic move is designed to enhance Pluritec’s commitment to providing exceptional customer support and to better serve its growing client base throughout the region.
Raygoza will be responsible for delivering on-site technical support, conducting maintenance and repairs, and ensuring clients maximize the performance and longevity of their PCB manufacturing equipment. By establishing a dedicated engineering presence in Chicago, Pluritec aims to foster stronger relationships with its customers and respond more efficiently to their needs.
“We are thrilled to expand our capabilities in the USA with the addition of Mr. Raygoza in Chicago,” said Maurizio Bonati, VP Sales at Pluritec. “This expansion not only reflects our dedication to customer satisfaction but also positions us to provide quicker, more effective support to our clients in the region. We are committed to ensuring that our customers can achieve the best possible outcomes with their PCB machinery.”
Pluritec's innovative solutions continue to set the industry standard, and this expansion underscores the company’s ongoing dedication to growth and excellence in customer service. The newly appointed service engineer expands Pluritec service network and has the goal of enhancing service delivery and operational efficiency for clients throughout the Midwest.
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07/31/2025 | KOKIKOKI, a global leader in advanced soldering materials and process optimization services, will exhibit at the SMTA Guadalajara Expo & Tech Forum, taking place September 17 & 18, 2025 at Expo Guadalajara, Salón Jalisco Halls D & E in Guadalajara, Mexico.
Insulectro Facilitates Fabricator Access to EMC Mass Lam Capabilities
07/30/2025 | InsulectroInsulectro, the largest distributor of materials used in the manufacturing of printed circuit boards and printed electronics, announces a new service - a system to help our customers to access EMC's well established mass lam offerings. Long a leader in mass lam manufacturing, EMC is the exclusive supplier in Insulectro's laminate and pre preg portfolio.
Standard of Excellence: Training Your Team to Excel in Customer Service
07/30/2025 | Anaya Vardya -- Column: Standard of ExcellencePeople often consider technical capability and delivery speed as the gold standards in manufacturing, but customer service is a powerful differentiator. Advanced technologies and rigorous certifications may open doors, but the way a company treats its customers determines whether those doors stay open. It’s essential to train teams to deliver exceptional customer service, from top-level leadership to every point of customer interaction.
Global Citizenship: The Global Push for Digital Inclusion
07/16/2025 | Tom Yang -- Column: Global CitizenshipIt can be too easy to take the technology at our fingertips for granted: high-speed internet, cloud-based collaboration, and instant video calls across continents. Yet, for billions of people, access to these digital tools is a distant dream. As a global community, we must ensure that technology is available to all. Here is how technology is bridging physical, economic, and educational gaps in underserved regions and profoundly reshaping lives.
It’s Only Common Sense: Customer Service Is Sales in Disguise
07/14/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer service is one of the most powerful sales tools a business can deploy. Every interaction—whether they're calling to ask a question, complain, or inquire about your hours—is an opportunity to build your brand, create loyalty, and drive sales.