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It’s Only Common Sense: Trust Is All You Need

06/02/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Trust is all you need, and the best way to build it is by showing that others have placed their faith in you. This is where social proof becomes a game-changer. Social proof is a psychological phenomenon that influences people to follow others’ actions, especially in uncertain situations. By leveraging social proof, businesses can attract customers and close deals more efficiently. Here’s how to incorporate social proof into your strategy and watch your closing rate soar.

Global Citizenship: Understanding Global Citizenship as a Competitive Advantage

05/21/2025 | Tom Yang -- Column: Global Citizenship
To succeed, we must find ways to work together. In an era of interconnected markets, heightened social awareness, and increasing corporate accountability, global citizenship is a powerful differentiator for businesses. No longer is success solely defined by revenue growth. The perception of a company’s ethics, sustainability initiatives, and inclusivity practices significantly influences its market position.

NEXT Semiconductor Technologies Collaborates with BAE Systems to Develop Next Generation Space-Qualified Chips

04/28/2025 | PRNewswire
NEXT Semiconductor Technologies is collaborating with BAE Systems to accelerate the insertion of its latest ultra-wideband antenna processor units (APUs) into high-performing radiation-hardened electronic subsystems to support future space missions.

Cadence Enables Next-Gen AI and HPC Systems with Industry’s Fastest HBM4 12.8Gbps IP Memory System Solution

04/21/2025 | Cadence Design Systems
Cadence announced the industry’s fastest HBM4 12.8Gbps memory IP solution, which meets the increasingly higher memory bandwidth needs of SoCs targeted for the next generation of AI training and HPC hardware systems.

Real Time with... IPC APEX EXPO 2025: Meet Emily Daley, the New IPC Student Board Member

04/24/2025 | Marcy LaRont, I-Connect007
Having a student on the IPC Board of Directors offers a perspective it’s hard to get in other ways. Each year, IPC selects a new student to join the board. This year, it’s Emily Daley, a junior at Michigan Tech. Emily is excited to network and learn from her peers as she enters the electrical engineering industry.
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