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"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "

Brent Fischthal - Koh Young

Suggested Items

Our Legislative Outlook: PCB007 Magazine October 2025 Issue

10/16/2025 | I-Connect007 Editorial Team
Most agree that we are experiencing an unprecedented time in global business and economics, with rules and laws that open doors to business but can complicate operations and make profitability more challenging. This month, PCB007 Magazine features some of today’s leading experts on legislative issues affecting the electronics industry, including rules and laws, trade, sustainability, business expansion, grants, and more in the U.S., Europe, and China.

The Marketing Minute: Marketing With Layers

10/15/2025 | Brittany Martin -- Column: The Marketing Minute
Marketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.

Taking Control of PCB Verification One Step at a Time

10/09/2025 | Kirk Fabbri, Siemens EDA
Today’s designs are as complex as ever, and engineers face tough decisions every day. Simulation and verification teams are confronted with a three-fold challenge: understanding the underlying theory, mastering the tools, and applying best practices.Engineers need to navigate a vast and ever-changing cast of design and simulation tools, often with overlapping functionality.

Happy’s Tech Talk #43: Engineering Statistics Training With Free Software

10/06/2025 | Happy Holden -- Column: Happy’s Tech Talk
In over 50 years as a PCB process engineer, the one skill I acquired in college that has been most beneficial is engineering statistics. Basic statistics was part of my engineering fundamentals classes, but I petitioned the dean to let me take the engineering statistics graduate course because I was creating a senior thesis for my honors focus and needed more training on Design of Experiments (DOE).

It’s Only Common Sense: Stop Whining About the Market—Outwork It

10/06/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Whenever the market hiccups or the industry cycle dips, I hear the same tired chorus: “The market is down. Customers aren’t buying. What can we do? We just have to wait it out.” Nonsense. If you think that by showing up, opening your doors, and waiting for the economy to smile kindly upon you, that success will follow, you are in the wrong business. Worse yet, you’re living in the wrong mindset. Most people don’t want to hear the truth that winners find business in down cycles. Losers blame the economy.
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