Welcome to the Newest I-Connect007 Columnist Brittany Martin
January 14, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

In today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind The Marketing Minute.
As marketing manager at I-Connect007, Brittany specializes in digital strategy, audience engagement, and driving brand growth. With The Marketing Minute, she brings fresh insights, actionable strategies, and a data-driven approach to help industry professionals navigate the complexities of modern marketing. From optimizing content campaigns to leveraging social media and digital tools, Brittany’s column is designed to empower businesses looking to amplify their voice in an ever-crowded market.
The Marketing Minute will explore the strategies and innovations that make an impact—whether you’re a seasoned marketer, a growing brand, or simply curious about the evolving landscape of electronics marketing. Join Brittany each month as she delivers practical advice, creative inspiration, and a look at the trends shaping the future of marketing in the electronics industry.
Welcome to The Marketing Minute, where strategy meets storytelling, and results speak for themselves. This column debuts on Thursday, Jan. 16.
Suggested Items
IPC Strengthens Electronics Industry Awareness with Appointment of Carrie Sessine as Global Communications Vice President
04/16/2025 | IPCIPC, the global electronics association, announces the strategic appointment of Carrie Sessine as vice president of global communications. This newly created executive position underscores the association’s commitment to championing the electronics industry's critical contributions to global innovation and economic growth.
It’s Only Common Sense: Selling During an Economic Downturn
04/21/2025 | Dan Beaulieu -- Column: It's Only Common SenseAs businesses brace for an economic downturn, there is a temptation to cut budgets and ride out the storm. However, for those who see beyond the immediate obstacles, recessions are a chance to stand out in a crowded market, strengthen relationships, and position your company for long-term success. In this column, we’ll explore strategies for selling during a downturn, focusing on how to adapt, thrive, and capitalize on opportunities others might overlook.
The Marketing Minute: Strategic Short-form Content Builds Brand Momentum
04/17/2025 | Brittany Martin -- Column: The Marketing MinuteLast month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.
It’s Only Common Sense: Being Your Customer’s Expert—The Key to Consultative Sales
04/07/2025 | Dan Beaulieu -- Column: It's Only Common SenseWith successful sales, one phrase remains true: "Be your customer’s expert." Gone are the days of transactional sales where the buyer knows what they want, and your job is to provide it. Today, successful salespeople position themselves as trusted consultants, advisors, and experts. The key lies in mastering the art of consultative sales. Here’s what that means and how to adopt these principles to transform your sales approach and build long-term, fruitful relationships.
The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend
03/26/2025 | Brittany Martin -- Column: The Marketing MinuteIn a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.