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In this issue, we examine the critical nature of building precisions into your inner layers and assessing their pass/fail status as early as possible. Whether it’s using automation to cut down on handling issues, identifying defects earlier, or replacing an old line...
Engineering Economics
The real cost to manufacture a PCB encompasses everything that goes into making the product: the materials and other value-added supplies, machine and personnel costs, and most importantly, your quality. A hard look at real costs seems wholly appropriate.
Alternate Metallization Processes
Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
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Welcome to the Newest I-Connect007 Columnist Brittany Martin
January 14, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute
In today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind The Marketing Minute.
As marketing manager at I-Connect007, Brittany specializes in digital strategy, audience engagement, and driving brand growth. With The Marketing Minute, she brings fresh insights, actionable strategies, and a data-driven approach to help industry professionals navigate the complexities of modern marketing. From optimizing content campaigns to leveraging social media and digital tools, Brittany’s column is designed to empower businesses looking to amplify their voice in an ever-crowded market.
The Marketing Minute will explore the strategies and innovations that make an impact—whether you’re a seasoned marketer, a growing brand, or simply curious about the evolving landscape of electronics marketing. Join Brittany each month as she delivers practical advice, creative inspiration, and a look at the trends shaping the future of marketing in the electronics industry.
Welcome to The Marketing Minute, where strategy meets storytelling, and results speak for themselves. This column debuts on Thursday, Jan. 16.
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Marcy LaRont Named I-Connect007 Executive Director
01/08/2025 | IPCMarcy LaRont, a printed circuit board (PCB) industry veteran who has been working as the managing editor for PCB007 Magazine this past year, has been named executive director of the I-Connect007 group of publications, which was purchased by IPC in 2022.
Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’
12/12/2024 | Dan Beaulieu -- Column: Dan's Biz BookshelfPublished in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.
It’s Only Common Sense: Make the Investment Where It Really Counts
12/05/2024 | Dan Beaulieu -- Column: It's Only Common SenseWhen I consider the real cost to manufacture a product, I think about the misguided and short-sighted decisions business owners and managers sometimes make in response to tough times. I’m amazed at how often I hear about PCB shop owners who complain about not having enough business, yet their solution isn’t to hire more salespeople or invest in marketing. Nope. Instead, they go out and buy a shiny new drill.
Laser Photonics Signs Definitive Agreement to Acquire Control Micro Systems
10/31/2024 | BUSINESS WIRELaser Photonics Corporation (LPC), a leading global developer of industrial laser systems for cleaning and other material processing applications, today announced it signed a definitive agreement to acquire Control Micro Systems, Inc. (CMS) through an asset purchase agreement (APA).
Catching Up With SDM’s Holland Jackson
10/15/2024 | Dan Beaulieu, D.B. Management GroupA few months ago, I received a call from Holland Jackson, founder and president of Sales Driven Marketing (SDM). To say it’s a whole new kind of sales company would be an understatement. This is a complete plug-and-play sales company that handles all aspects of the sale from SEO to lead generation to sales. I think you will be intrigued by this interview.