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Standard of Excellence: Training Your Team to Excel in Customer Service

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People often consider technical capability and delivery speed as the gold standards in manufacturing, but customer service is a powerful differentiator. Advanced technologies and rigorous certifications may open doors, but the way a company treats its customers determines whether those doors stay open. It’s essential to train teams to deliver exceptional customer service, from top-level leadership to every point of customer interaction.

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Losing customers is inevitable. However, while it’s tempting to focus solely on acquiring new customers, it’s significantly valuable to regain lost customers. I call it bringing home the orphans, and it requires understanding their needs, addressing their concerns, and reestablishing trust.
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