It’s Only Common Sense: You Can’t Please Everyone—Focus on the Right Customers
The Chemical Connection: Better Fabs Attract a Better Workforce
IDC Predicts: AI Spending to Exceed $30 Billion by 2027 for Personalized Customer Experiences
January 28, 2025 | IDCEstimated reading time: 1 minute
The recent IDC report, IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions – APeJ Implications, predicts that In 2027, companies will spend more than US$30 billion on AI-related infrastructure, platforms, software, and services to support their ability to compete on highly personalized customer experiences.
As businesses increasingly adopt AI to enhance personalized customer experiences, marketing leaders face growing pressure to adapt their strategies and leverage AI effectively.
“Marketing leaders must remember that technology itself is not a differentiator but an enabler of differentiations. To stand out, they should focus on creating value-based narratives that build authentic connections with customers. They need to work closely with IT, data and digital teams to name a few, to establish the necessary AI-infused marketing infrastructure and tools to access accurate customer data profiles in real time and deploy faster, more targeted and effective campaigns,” Abhishek Kumar, Associate Research Director, head of AP enterprise applications and CX, IDC Asia/Pacific.
The following are some of the most urgent business and technology trends that marketing leaders must pay attention to in order to stay resilient against evolving market conditions and differentiate themselves by demonstrating their competitive advantage.
Automated Journey: By 2027, 45% of traditional B2B lead and demand generation efforts will transition to automated sensing, personalized engagements, and content creation, fast-pathing customers to transactional commerce.
Search Becoming a Dialogue: By 2026, 45% of individuals will search for information and engage in dialogue with brands via GenAI, forcing marketers to build and optimize for humanized digital AI as the primary customer interface.
AI Gig Agencies: By 2029, traditional agencies will reduce staff by 40%, migrating execution to limited, AI-enabled contractors and focusing their remaining resources on advanced data governance, AI services, and strategies.
Marketing’s New Hire – AI: By 2028, one out of five marketing roles or functions will be held by an AI worker, shifting human expertise to driving strategy, creativity, ethics, and managing a blended human and AI workforce.
Share on:
Suggested Items
Bridging Career Pathways in Electronics
01/27/2025 | Marcy LaRont, I-Connect007Dr. Lisa Burns is the career and technical education (CTE) coordinator at Fremont Unified School District in California, where several middle and high schools are participating in Project Lead the Way, a specialized curriculum involving partnerships among schools, industry, and higher education. Having a career in tech before moving into education, Lisa has maintained that passion as she now works with industry partners to integrate educational curriculum with hands-on projects, mentorships, and internships.
Laser Photonics Introduces Comprehensive Channel Partner Program for Streamlined Collaboration
01/21/2025 | BUSINESS WIRELaser Photonics Corporation (LPC), a leading global developer of laser systems for cleaning and other material processing applications, is excited to announce the launch of its new Channel Partner program.
The Marketing Minute: Building Connections in the Electronics Industry
01/16/2025 | Brittany Martin -- Column: The Marketing MinuteWelcome to the first edition of The Marketing Minute. As someone deeply immersed in the electronics industry, I’ve seen how this field is not just about circuits and semiconductors; it’s about connections—between components, ideas, and people. Marketing in this niche requires the same principles: building authentic and powerful connections.
Welcome to the Newest I-Connect007 Columnist Brittany Martin
01/14/2025 | I-Connect007 Editorial TeamIn today’s fast-paced world of electronics marketing, staying ahead of the curve requires creativity, strategy, and a deep understanding of evolving trends. Enter Brittany Martin, I-Connect007’s newest columnist and the voice behind "The Marketing Minute."
Marcy LaRont Named I-Connect007 Executive Director
01/08/2025 | IPCMarcy LaRont, a printed circuit board (PCB) industry veteran who has been working as the managing editor for PCB007 Magazine this past year, has been named executive director of the I-Connect007 group of publications, which was purchased by IPC in 2022.