WISE s.r.l., Parma, Italy, Announces Continued Success For 2024

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Wise s.r.l., a leading provider of wet and mechanical process equipment for the printed circuit board industry, announced its strong performance for 2024, achieving a 19% increase in sales over the past year and a 40% growth over the last two years.

Massimo Passerini, who has recently been appointed as the new CEO of Wise, expressed the company’s satisfaction with its sustained growth in both sales and market share over the past five years. Wise’s continued success is driven by its commitment to technology, quality, and a solid financial foundation, allowing the company to expand its customer base across Europe and the United States. While Wise has long held a significant share in the mechanical process equipment market, it has also made substantial gains in the wet process equipment sector in both regions.

To address the company’s continued growth in sales and equipment manufacturing, Wise has expanded its production facilities twice in the past five years. The most recent expansion, completed in late 2024, increases the manufacturing space by 50% and will provide the capacity to meet the rising demand for their products.

Passerini credited the company’s growth to its performance in Europe and the United States. Wise’s sales team and its distributors abroad have played a crucial role in the company’s success. Wise’s distributors have made significant investments in spare parts and service personnel over the past few years to support the growth in these territories, particularly Technica in the United States.

Wise and its distributors remain committed to enhancing customer service. In addition to expanding spare parts availability in Italy and in warehouses on both the East and West coasts of the United States, Wise provides ongoing, high-quality training for its technical service team abroad. Training sessions, held twice a year, ensure the 10-member service team stays up to date with the latest advancements in equipment design and maintenance.

Looking ahead, Wise anticipates continued growth in 2025 and beyond. With the ongoing performance and support from its distributors, the company will continue to invest in personnel and R & D to strengthen its position as a leading force in the industry.