Trouble in Your Tank: Implementing Direct Metallization in Advanced Substrate Packaging
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
The Right Approach: Get Ready for ISO 9001 Version 6
WISE s.r.l., Parma, Italy, Announces Continued Success For 2024
February 3, 2025 | WISE s.r.lEstimated reading time: 1 minute
Wise s.r.l., a leading provider of wet and mechanical process equipment for the printed circuit board industry, announced its strong performance for 2024, achieving a 19% increase in sales over the past year and a 40% growth over the last two years.
Massimo Passerini, who has recently been appointed as the new CEO of Wise, expressed the company’s satisfaction with its sustained growth in both sales and market share over the past five years. Wise’s continued success is driven by its commitment to technology, quality, and a solid financial foundation, allowing the company to expand its customer base across Europe and the United States. While Wise has long held a significant share in the mechanical process equipment market, it has also made substantial gains in the wet process equipment sector in both regions.
To address the company’s continued growth in sales and equipment manufacturing, Wise has expanded its production facilities twice in the past five years. The most recent expansion, completed in late 2024, increases the manufacturing space by 50% and will provide the capacity to meet the rising demand for their products.
Passerini credited the company’s growth to its performance in Europe and the United States. Wise’s sales team and its distributors abroad have played a crucial role in the company’s success. Wise’s distributors have made significant investments in spare parts and service personnel over the past few years to support the growth in these territories, particularly Technica in the United States.
Wise and its distributors remain committed to enhancing customer service. In addition to expanding spare parts availability in Italy and in warehouses on both the East and West coasts of the United States, Wise provides ongoing, high-quality training for its technical service team abroad. Training sessions, held twice a year, ensure the 10-member service team stays up to date with the latest advancements in equipment design and maintenance.
Looking ahead, Wise anticipates continued growth in 2025 and beyond. With the ongoing performance and support from its distributors, the company will continue to invest in personnel and R & D to strengthen its position as a leading force in the industry.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Panasonic Industry will Double the Production Capacity of MEGTRON Multi-layer Circuit Board Materials Over the Next Five Years
09/15/2025 | Panasonic Industry Co., Ltd.Panasonic Industry Co., Ltd., a Panasonic Group company, announced plans for a major expansion of its global production capacity for MEGTRON multi-layer circuit board materials today. The company plans to double its production over the next five years to meet growing demand in the AI server and ICT infrastructure markets.
ASM Technologies Limited signs MoU with the Guidance, Government of Tamilnadu to Expand Design-Led Manufacturing capabilities for ESDM
09/15/2025 | ASM TechnologiesASM Technologies Limited, a pioneer in Design- Led Manufacturing in the semiconductor and automotive industries, announced signing of Memorandum of Understanding (MoU) with the Guidance, Government of Tamilnadu whereby it will invest Rs. 250 crores in the state to expand its ESDM related Design-Led Manufacturing and precision engineering capacity. ASM Technologies will acquire 5 acres of land from the Government of Tamilnadu to set up a state-of-the-art design facility in Tamil Nadu's growing technology manufacturing ecosystem, providing a strong strategic advantage and long-term benefits for ASM.
Variosystems Strengthens North American Presence with Southlake Relaunch 2025
09/15/2025 | VariosystemsVariosystems celebrated the relaunch of its U.S. facility in Southlake, Texas. After months of redesign and reorganization, the opening marked more than just the return to a modernized production site—it was a moment to reconnect with our teams, partners, and the local community.
AI-Powered Wearables Transform How Consumers Interact with Everyday Technology
09/15/2025 | PR NewswireThe global demand for AI-driven, touchless wearable technologies is accelerating as consumers seek more natural, seamless and intuitive ways to interact with their devices. Traditional touch screens and voice assistants, while effective, are increasingly viewed as limiting in a world where multitasking, mobility and efficiency are key. As industries from consumer electronics to augmented reality and enterprise computing embrace the possibilities of gesture-based control, the market for neural interfaces is rapidly expanding
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
09/12/2025 | Marcy LaRont, I-Connect007We may be post-Labor Day, but it is still hot-hot-hot here in the great state of Arizona—much like our news cycles, which have continued to snap, crackle, and pop with eye-raising headlines over this past week. In broader global tech news this week, AI and tariff-type restrictions continues to dominate with NVIDIA raising its voice against U.S. lawmakers pushing chip restrictions, ASML investing in a Dutch AI start-up company to the tune of $1.5 billion, and the UAE joining the ranks of the U.S. and China in embracing “open source” with their technology in hopes of accelerating their AI position.