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Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’

09/15/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Occasionally, a business book comes along that makes you stop and say, “Yes, this makes sense. Why are we making it so complicated?” Donald Miller’s "Building a Story Brand 2.0: Clarify Your Message So Customers Will Listen" is that kind of book. I have spent most of my career working with companies on sales, marketing, branding, positioning, and business development. One of the biggest problems I see is that companies have a very difficult time explaining what they do in a way that customers actually care about. They know their own company too well.

Elementary, Mr. Watson: The Rise and Fall of Europe's PCB Design Community

09/16/2026 | John Watson -- Column: Elementary, Mr. Watson
One of the most famous lines associated with the attack on Pearl Harbor was attributed to Japanese Admiral Isoroku Yamamoto. After the horrific attack of Dec. 7, 1941, he was reported to declare, "I fear all we have done is to awaken a sleeping giant." That image has endured because it captured the moment when something enormous, and perhaps underestimated, began to move. Today, another giant is awakening in Europe, and it may not be what or where you expect. It’s not from one country, company, or organization, but from an entire region that has built a deep engineering heritage and a long history in electronics. At the center is Europe’s PCB design community.

SMTA Guadalajara: 15 Years of Advancement in Electronics Manufacturing

09/09/2026 | Ana Maria Mendoza, SMTA Mexico
This year, SMTA Guadalajara Expo & Tech Forum, Oct. 7–8, marks 15 years of supporting and advancing the electronics manufacturing industry in the region. Over the years, the event has grown steadily in both attendance and industry impact, becoming one of the most important events of its kind in Latin America. SMTA Guadalajara brings together OEMs, EMS providers, suppliers, academia, and industry experts. As one of Mexico's largest electronics manufacturing hubs, Guadalajara provides the ideal setting for companies to discover new technologies, strengthen partnerships, and exchange technical knowledge.

I-Connect007 Launches New Qnity Podcast Series, ‘Engineering What’s Next’

09/12/2026 | I-Connect007
I-Connect007 is pleased to announce the launch of On the Line With… Qnity: Engineering What’s Next, a new six-part podcast series exploring the materials science and engineering innovations shaping the next generation of electronics. The inaugural episode, “Inside Qnity’s Materials Science Legacy,” features Jake Joo, global technology director for Advanced Flex Technologies. In conversation with host Marcy LaRont, Joo discusses Qnity’s heritage, the evolution of its Advanced Flex Technologies business, and the history behind well-known material platforms such as Kapton® polyimide films and Pyralux® flex circuit laminates and adhesive systems.

Hanwha Aerospace Hosts U.S. Army's Senior Acquisition Leadership at Defense Production Sites

09/08/2026 | Hanwha Aerospace
The Honorable Brent G. Ingraham, Assistant Secretary of the Army for Acquisition, Logistics, and Technology (ASA(ALT)), and his delegation visited Hanwha Aerospace's defense production sites in Changwon, South Korea on August 26 to review the company's manufacturing capabilities across artillery, rocket systems, and other land defense platforms.
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