I-Connect007 Editor’s Choice: Five Must-Reads for the Week
February 14, 2025 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes

Show season is upon us. Recently, Marcy LaRont and I attended DesignCon’s 30th anniversary show, and the expo floor was packed for almost the entire time. Show managers went all out, hosting a welcome party that included a rocking DJ. Much of the event revolved around AI and how to implement it. Is your company utilizing AI now?
Some of the engineers I met with have attended every DesignCon over the past 30 years, which is a great testimonial to the show’s longevity. Coming soon, we are headed to IPC APEX EXPO (the 25th anniversary of that event) and PCB East. You can look here for the industry’s best show coverage.
I’m featuring an abundance of articles from the past week, covering everything from DesignCon presentations to the benefits of volunteering for an IPC committee. If you’ve ever thought about joining a relevant committee, IPC is always looking for “new blood.”
See you again in a few weeks!
Here’s Looking at You, Kid
Published February 13
We’re in the middle of a PCB designer shortage, and it’s likely to get worse before it gets better. We need thousands of young PCB designers and design engineers. Where are we going to find them, and how are we going to train them when we do find them? We asked design instructors Kris Moyer and John Watson to weigh in, and, as usual, they had plenty of great ideas.
Facing the Future: The Evolution of the North American PCB Industry
Published February 12
Prashant Patel, the founder of Alpha Circuit, is one of our newest columnists. He brings us a great overview of the evolution of the North American PCB industry. As he points out, despite the shrinking number of board shops here, this region has quite a few positive things going for it, with resilience and reinvention topping the list.
Happy Holden: How I Became an Engineer
Published February 11
Somehow, I always thought that Happy Holden came from a family of scientists. But as Happy explains in this interview with Marcy LaRont, his father was a dairy farmer, and his mother was a chemist on the Manhattan Project. He’s always an interesting interview. Check it out.
Managing Energy Flow with Proper Stackup Design
Published February 13
Managing a PCB’s energy flow can be a delicate dance, and the stackup can play a big role here. In this interview, Dan Beeker recaps his DesignCon presentation, explaining how thoughtful stackup design can help designers conduct energy where they want it to go, and away from where they don’t want it.
The Secret Value of Committee Work
Published February 12
If you’ve always wondered what happens in IPC committees, you won’t want to miss this interview with Teresa Rowe, the head of standards and practices at IPC. Teresa explains the “secret value” of volunteering to work on these committees; as she says, “standards committee work is not for everyone,” but it might be just what you’re looking for.
Suggested Items
Webinar: INEMI Printed Circuit Board Roadmap
06/13/2025 | iNEMIJoin INEMI PCB Roadmap Chairs Tarja Rapala and Joe Beers for a look at what lies ahead for PCB technologies. This webinar, hosted by INEMI Director of Roadmapping Francis Mullany.
Zuken Autorouters Embrace Collaborative AI
06/12/2025 | Andy Shaughnessy, Design007 MagazineMaybe you’ve never liked autorouters; if so, you’re not alone. As Andy Buja, Zuken’s technical account manager for PCB Solutions, admits, autorouters are not perfect. But today’s autorouters allow designers a greater level of control than ever before, especially routers that incorporate collaborative AI.
American Standard Circuits to Exhibit at IMS 2025
06/12/2025 | American Standard CircuitsAnaya Vardya, President and CEO of American Standard Circuits & ASC Sunstone Circuits, announced that his companies will exhibit at the IEEE International Microwave Symposium (IMS 2025), taking place June 15-20, 2025, at San Francisco’s Moscone Center.
Ventec Strengthens Commitment to Halogen-Free PCB Manufacturing in Europe
06/11/2025 | Ventec International GroupVentec International Group, the PCB materials innovator, manufacturer, supplier and one-stop shop for copper clad laminates, prepregs, as well as process consumables and PCB manufacturing equipment has established volume inventory of halogen-free FR4.1 and FR15.1 PCB materials at its European hub in Germany.
Bridging the Knowledge Gap in Test: A Conversation with Bert Horner
06/11/2025 | Barry Matties, I-Connect007Bert Horner is a seasoned industry veteran and co-creator of The Test Connection, Inc. (TTCI), a test and inspection company spanning over 45 years. In this candid conversation, Bert reflects on the challenges our industry faces with the retirement of career professionals and the subsequent loss of critical tribal knowledge. As he unveils The Training Connection’s innovative training initiatives, Bert emphasizes the importance of evolving educational programs that align with industry needs, particularly in design for test (DFT), and sheds light on strategies being implemented to foster the next generation of engineers.