Samsung Display Partners with Intel to Target Next-Gen AI PC Market

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Samsung Display has signed a Memorandum of Understanding (MoU) with Intel®, a global semiconductor company, showing both companies’ intent to cooperate in the development of next-generation IT technology and joint marketing efforts.

 Hojung Lee, executive vice president at Samsung Display and head of product planning team for Small and Medium-sized Display Division met with David Feng, vice president of the Client Computing Group of Intel at Samsung Display Research (SDR) in Giheung, South Korea, on February 21. They discussed strategic plans for collaboration and explored how to maximize their respective technologies to create synergies in order to provide consumers with a more differentiated experiences.

 Through this MoU, Samsung Display plans to develop display solutions optimized for Intel’s cutting-edge processor chips that enable enhanced artificial intelligence (AI) capabilities. The companies will explore new possibilities in the fields of high-performance IT devices and premium laptops, including AI PCs. Furthermore, the companies intend to apply Intel’s system-on-a-chip (SoC) technology to Samsung Display’s IT OLED panels to provide component solutions optimized for AI PCs, including high picture quality and low power consumption. Additionally, to expand global promotions, the two companies expect to work together at domestic and international exhibitions.  

 “Through our collaboration with Intel, a company shaping the future of personal computing, we anticipate accelerated innovation in display technology, bringing consumers’ laptop experience to a new level and driving growth in the AI PC market,” said Hojung Lee, executive vice president and head of the Product Planning Team for Samsung Display’s Small and Medium-sized Display Division, at the MoU signing ceremony.

 “This is an exciting time for both Intel and Samsung Display as we collaborate on groundbreaking visual technologies and enhancements optimized for Intel processors,” said David Feng, vice president of the Client Computing Group and general manager of Client Segments at Intel. “Through our partnership and expertise, Intel and Samsung Display will steer the PC industry toward the next generation of AI PC experiences.”

 Meanwhile, Samsung Display is participating in the AI Media Art Exhibition by Intel Corporation and Samsung Electronics, which is being held at the Gwanghwamun Kyobo Bookstore Art Space from February 21 to March 31 under the theme of ‘Humans with AI.’ Samsung Display is supporting and co-marketing its high-definition OLED and QD-OLED products that are suitable for AI media art at the exhibition.