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It's Only Common Sense: Maximizing the Five Stages of Your Trade Show Exhibit

02/26/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I have been advocating for trade shows for years. I know they’re not cheap. Booth space, travel, hotels, promotional materials, and time away from the office can add up quickly. But they are one of the most significant investments your company will make in marketing and sales. If done right, trade shows can be a gold mine of opportunity to gain leads, build relationships, and showcase your business to the world.

Elementary, Mr. Watson From Classroom to Career—Bridging the Gap in PCB Design Talent

02/27/2025 | John Watson -- Column: Elementary, Mr. Watson
Has anyone else felt we're doing more with less in our industry and we constantly need more and better talent? Although we are in the middle of what I consider the golden age of the PCB industry in terms of innovation, we still don’t have the necessary talent to fill positions. We need to take a serious look at our industry, figure out how we found ourselves in this position, and what we can do to turn the situation around.

Global PCB Connections: How Technology Can Level the Playing Field

02/25/2025 | Jerome Larez -- Column: Global PCB Connections
Technology can help us all become equal by leveling the playing field. It doesn’t matter where you build PCBs because the rules of physics are universal. There are several ways global standardization helps when it comes to working together to create the best possible products.

The Knowledge Base: Challenges and Considerations of Harsh Environments

02/26/2025 | Mike Konrad -- Column: The Knowledge Base
In today’s rapidly advancing technological landscape, electronic assemblies are increasingly being deployed into environments that push their design and material limits. From the corrosive atmospheres of industrial facilities to the extreme temperatures and humidity of outdoor applications, harsh environments present a significant challenge to the reliability of electronic devices. This column explores the key issues impacting electronics reliability in such conditions, including electrochemical migration (ECM), corrosion, and the role of residue tolerance in assembly design. 

SIA Statement on U.S. Trade Policy

02/24/2025 | SIA
The Semiconductor Industry Association (SIA) released the following statement from SIA President and CEO John Neuffer. Semiconductors are the sixth-largest U.S. export sector.
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