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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Breaking Down Barriers: Key Insights from John Mitchell’s Keynote
March 24, 2025 | Brittany Martin, I-Connect007Estimated reading time: 1 minute
At the core of IPC President and CEO John Mitchell’s keynote at IPC APEX EXPO on March 19, 2025, was a compelling message: electronics drive innovation, but true progress is powered by collaboration. In delivering his keynote, Mitchell challenged industry leaders in attendance with a crucial question, “How can we strike a balance between the growing push for protectionism and the undeniable need for global cooperation?”
Mitchell illustrated how AI, clean energy, and space exploration are pushing the limits of innovation, with electronics serving as the backbone of global progress. While groundbreaking discoveries may appear to happen in sudden eureka moments, he reminded the audience that true innovation rarely occurs in isolation. “Nearly all of these discoveries,” he said, “are built upon a single attribute: collaboration.”
A key theme of the presentation was the urgent need for global collaboration in the face of mounting geopolitical tensions and supply chain disruptions. Mitchell urged industry leaders to act decisively to mitigate fragmentation and enhance supply chain resilience. “We must act boldly to foster global collaboration to prevent fragmentation and inefficiencies and strengthen supply chains to reduce vulnerabilities,” he said.
The reality of competing interests often complicates partnership efforts, he said, citing the U.S.-China technology rivalry and the ongoing war in Ukraine as examples of challenges that continue to reshape global supply chains. The growing complexities of international trade, government regulations, and national security concerns make it increasingly difficult for companies to maintain a free flow of knowledge and resources.
Engaging the audience, Mitchell turned the floor over to attendees, encouraging a lively exchange of ideas. Participants voiced excitement about collaborative opportunities, particularly in Mexico, while raising concerns about economic slowdowns impacting the electronics sector. A recurring topic was the industry-wide skills gap: How can the next generation of engineers be inspired and trained to ensure continued progress? The discussion underscored the critical role of organizations like IPC in facilitating global industry dialogue and fostering innovation.
Despite the challenges ahead, Mitchell emphasized that collaboration is essential to sustaining innovation. “Breakthroughs continue, and the future remains within our reach,” he said, “underscoring the ongoing progress driven by collective effort.”
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Brent Fischthal - Koh YoungSuggested Items
Nolan’s Notes: The Interconnectedness of a Global Supply Chain
08/04/2025 | Nolan Johnson -- Column: Nolan's NotesYou may recall when I’ve discussed the research and development of a particular magazine issue topic and how, at times, I’ve pivoted at the last minute because of what I learned from the information I’ve gathered. This month, my original focus was on cultivating your brand, but the more I investigated the topic, the more my subject experts leaned toward international supply chain strategies. Not surprisingly, these two disparate topics are far more interrelated than they might seem.
Global Electronics Industry Remains Under Pressure from Rising Costs
08/04/2025 | Global Electronics AssociationThe global electronics manufacturing supply chain remains under pressure from rising costs, with 61% of firms reporting higher material costs and 54% noting increased labor expenses. according to the Global Electronics Association’s Sentiment of the Global Electronics Manufacturing Supply Chain Report.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/01/2025 | Nolan Johnson, I-Connect007We start with the latest report from the Global Electronics Association: North American PCB sales are down 8.6% in June. That might sound grim, but keep reading—there’s more to the story. Bookings are holding steady, and Dr. Shawn DuBravac offers context that paints a more balanced picture. Next, we turn our gaze to India, where mobile phone exports have surged 127-fold over the past decade. That stat alone says volumes about India’s emergence as a force in electronics manufacturing, something we’ll be digging into more deeply in an upcoming SMT007 feature.
Brent Laufenberg Appointed CIO of the Global Electronics Association, Advancing Technology and Member Services
07/31/2025 | Global Electronics AssociationThe Global Electronics Association (formerly IPC International Inc.) announces the appointment of Brent Laufenberg as its new Chief Information Officer (CIO).
Mouser Electronics Receives Top Global Distributor, Growth Awards from HARTING
08/01/2025 | Mouser ElectronicsMouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, has been honored with HARTING's prestigious Global High Service Distributor of the Year Award. Mouser also received the Distinguished Award for New Product Sales Growth. The awards were presented at HARTING's recent 2025 Distribution Summit in Louisville, Kentucky.