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Target Condition: From Dream House to Drill Files

06/05/2025 | Kelly Dack -- Column: Target Condition
If you caught the movie “Barbie,” you may have laughed at its over-the-top utopia where every day begins with perfect weather, perfect smiles, and a perfectly pink commute. But beyond the plastic glam, the film subtly critiques the illusion of perfection—a message that feels surprisingly relevant to the world of PCB design and manufacturing.

Datest Receives Its 16th AS9100D Recertification Audit

06/03/2025 | Datest
Datest, a trusted leader in advanced testing, engineering, inspection, and failure analysis services, proudly announces sixteen straight years of aerospace-grade perfection. Cue the confetti cannons (ESD-safe, of course).

The Chemical Connection: Reducing Defects in Circuit Board Production

06/04/2025 | Don Ball -- Column: The Chemical Connection
We all agree that in any manufacturing process, reducing defects in your product induced during manufacture (aka increasing yields) is a good thing. Doing so, however, can be a source of contention and frustration. I don’t pretend to be an expert in this field, because most of my work involves feasibility studies for new concepts or testing improvements made to existing equipment. High yields were usually not a factor; it’s simply about having enough data to prove or disprove a concept or seeing whether improvements to equipment design actually work. However, here are some observations I made visiting quality shops where high production at high yields was important.

atg Luther Maelzer Announces Grand Opening of New Office and Manufacturing Facility

06/02/2025 | atg Luther & Maelzer GmbH
Atg Luther Maelzer, a leading supplier of electrical testing solutions for the PCB industry, recently celebrated with a grand opening of their new office and manufacturing facility in Wertheim, Germany.

It’s Only Common Sense: Trust Is All You Need

06/02/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Trust is all you need, and the best way to build it is by showing that others have placed their faith in you. This is where social proof becomes a game-changer. Social proof is a psychological phenomenon that influences people to follow others’ actions, especially in uncertain situations. By leveraging social proof, businesses can attract customers and close deals more efficiently. Here’s how to incorporate social proof into your strategy and watch your closing rate soar.
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