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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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Learning to Speak ‘Fab’
April 23, 2025 | Ray Fugitt, DownStream TechnologiesEstimated reading time: 1 minute

Over the years, I’ve seen many PCB designers make DFM mistakes. At DownStream, I work with design and fabrication, and sometimes it feels as if the two segments are speaking completely different languages. But once designers learn to speak “fab,” many of these DFM challenges disappear.
I taught a class at PCB East 2024, “The 21 Most Common Design Errors Caught by Fabrication (and How to Prevent Them),” with my co-presenter Mike Tucker of Millennium Circuits. At PCB West 2024, we presented an updated class, “10 (More) Common Errors in PCB Design and How to Catch Them.” Is this an evergreen topic?
Design007 Editor Andy Shaughnessy and columnist Kelly Dack attended our PCB West class, which was packed with designers and design engineers, and many of them had questions. When Andy asked me to contribute an article on the most common miscommunication errors made by PCB designers, I said, “Sign me up.”
You Know the Drill
Let’s start with the drill chart shown in Figure 1. It seems like a normal drill chart at first. But take another look. What is a “finished drill size” anyway? Do they mean hole size? What’s the difference?
To read this entire article, which appeared in the March 2025 issue of Design007 Magazine, click here.
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Bending Circuits, Breaking Expectations: Meet the Round 1 Winners of the Bright Manufacturing Student Challenge 2025
08/20/2025 | Tara Dunn, SMTAThe Bright Manufacturing Student Challenge brings together student teams to design and develop innovative solutions for real-world electronics manufacturing problems. The eight-week competition, sponsored by the Electronics Manufacturing & Assembly Collaborative (EMAC) through electronicsworkforce.com, allows students to showcase their technical skills, creativity, and problem-solving abilities. The Rise and Grind Crew were winners of the first round in the competition, and students Kevin Vo, Alexander (Alex) Wan, and Ethan Chung sat down with SMTA’s Tara Dunn to talk about the value of teamwork, AI integration in PCB design, and the satisfaction of seeing their hard work come to life.
University Of Minnesota Team Claims Victory In Bright Manufacturing Challenge 2025 Round 1
08/19/2025 | EMACThe Electronics Manufacturing & Assembly Collaborative (EMAC) recently announced that Team "Rise and Grind Crew" from the University of Minnesota has emerged victorious in Round 1 of the Bright Manufacturing Challenge 2025.
Happy’s Tech Talk #42: Applying Density Equations to UHDI Design
08/19/2025 | Happy Holden -- Column: Happy’s Tech TalkWith the need for faster speeds, more parts on an assembly, and the trend to make things smaller for portability, the printed circuit design and layout process is both creative and challenging. The process involves “applying the density equation” while considering certain boundary conditions, such as electrical and thermal performance. Unfortunately, many designers don’t realize there is a mathematical process to laying out a printed circuit.
Flexible Circuit Technologies to Host Free Flex Heater Webinar
08/18/2025 | Flexible Circuit TechnologiesGlobal Supplier of flexible circuits, flex design services, and assembly/box-build services, Flexible Circuit Technology will host their latest webinar, "Thermal Precision Meets Flexibility: The Technology Behind Heater Circuits" on Tuesday, August 26th, 2025 at 11 AM EDT.
Global PCB Connections: Understanding the General Fabrication Process—A Designer’s Hidden Advantage
08/14/2025 | Markus Voeltz -- Column: Global PCB ConnectionsDesigners don’t need to become fabricators, but understanding the basics of PCB fabrication can save you time, money, and frustration. The more you understand what’s happening on the shop floor, the better you’ll be able to prevent downstream issues. As you move into more advanced designs like HDI, flex circuits, stacked vias, and embedded components, this foundational knowledge becomes even more critical. Remember: the fabricator is your partner.