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Suggested Items

The Chemical Connection: The Practice of Doing Business in Foreign Lands

10/01/2025 | Don Ball -- Column: The Chemical Connection
Foreign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.

Fresh PCB Concepts: Investing in Tomorrow's PCB Experts Today

09/24/2025 | Team NCAB -- Column: Fresh PCB Concepts
People often describe the PCB industry as one of the most critical yet invisible foundations of modern electronics. Every project needs a PCB, but few college programs or engineering curricula cover the complexity of board design, stackups, or manufacturability. That means the responsibility for developing the next generation of PCB experts falls on the industry itself.

Dan’s Biz Bookshelf: Four Important Books You Need to Read (Not Just Say You Have)

09/18/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Dan Beaulieu continues his popular book review series by reviewing four classic books that he believes everyone should have on their bookshelf. In this column, he reviews "The Prince" by Niccolò Machiavelli, "The Art of War," by Sun Tzu, "How to Win Friends and Influence People," by Dale Carnegie, and "Think and Grow Rich," by Napoleon Hill. While we've all heard of these books and maybe read them, Dan will give you a new perspective.

It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures

09/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time. 

Dan’s Biz Bookshelf: ‘Still Broke: Walmart’s Remarkable Transformation'

09/11/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Rick Wartzman’s Still Broke: Walmart’s Remarkable Transformation and the Limits of Socially Conscious Capitalism is both a wake-up call and a mirror—showing us things we might not want to admit. He doesn’t come out swinging with anti-corporate rage or idealistic fluff. No, he does something more powerful. He tells the plain, honest, uncomfortable truth, and those with a stake in business, leadership, or the American economy should read this book.
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