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Suggested Items

It’s Only Common Sense: Create Passion That Customers Feel

06/29/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There’s something customers can feel almost immediately when they walk into a company, talk to a salesperson, visit a website, or spend five minutes with a leadership team: Passion. Just as importantly, they recognize when it’s missing. You’ve probably experienced this yourself. You walk into one business, and the people there seem emotionally asleep. Nobody makes eye contact. Conversations feel robotic. The energy in the room feels heavier than a Monday morning staff meeting after the coffee machine breaks.

Standard of Excellence: The Future of Fabrication—From Art to Automation

06/24/2026 | Anaya Vardya -- Column: Standard of Excellence
In the earliest days of PCB manufacturing, every build was part science, craftsmanship, and prayer. Veteran fabricators could smell a bad batch of laminate before it failed, sense a process drift before it showed up on a chart, and diagnose a plating problem by sight. That human intuition, the art of fabrication, was the foundation of our industry. The next generation of excellence is about magnifying the human touch through intelligent automation, data-driven control, and a digital mindset that ties every process, operator, and outcome together.

It’s Only Common Sense: Just Imagine…

06/22/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There’s an old story that says we're all artists in first grade. Just ask a room full of 6-year-olds. One kid draws dinosaurs wearing sneakers. Another builds a spaceship out of cereal boxes and glue sticks. Somebody paints the sky green because they feel like it. Nobody apologizes for their ideas or worries about being judged. They just create without fear. But, as the story goes, we get older. We become more experienced and practical. We learn rules, structure, and how business is “supposed” to work. We slowly trade crayons for spreadsheets and imagination for caution. Little by little, we retire the most creative part of ourselves long before we retire from work.

It’s Only Common Sense: Stay Curious, My Friends

06/15/2026 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve met people in business who act like curiosity is a weakness. They think asking questions makes them look inexperienced or uninformed. They throw around buzzwords and charts. They look serious in meetings, yet hope no one asks them a direct question. Meanwhile, the truly smart people in the room are willing to raise their hands and ask for the explanation. Curious people almost always outperform know-it-alls. Why? Because curious people keep learning. The world changes far too quickly for anybody to stop learning. Especially now.

It’s Only Common Sense: Lighten Up!

06/08/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There’s a strange thing that happens when you’ve been in business for a while. Somewhere between production schedules, endless emails, delayed shipments, quarterly reports, and meetings, we forget how to have fun. We start acting like joy is somehow unprofessional. Like if you smile too much at work, people won’t take you seriously. I’ve never believed that for a second. In fact, the longer I’ve been around business, the more convinced I’ve become that the happiest companies are usually the most creative, productive, and successful companies in the room.
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