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It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures

09/15/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time. 

Dan’s Biz Bookshelf: ‘Still Broke: Walmart’s Remarkable Transformation'

09/11/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Rick Wartzman’s Still Broke: Walmart’s Remarkable Transformation and the Limits of Socially Conscious Capitalism is both a wake-up call and a mirror—showing us things we might not want to admit. He doesn’t come out swinging with anti-corporate rage or idealistic fluff. No, he does something more powerful. He tells the plain, honest, uncomfortable truth, and those with a stake in business, leadership, or the American economy should read this book.

It's Only Common Sense: Leveraging AI in Your Sales Strategy

09/01/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Let’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.

Standard of Excellence: The Human Touch in an Automated World

08/27/2025 | Anaya Vardya -- Column: Standard of Excellence
We live in a world where everything from groceries to tech support is a click away. Automation has revolutionized the way we conduct business. From order tracking systems to AI-powered chatbots, automation can increase speed, improve accuracy, and reduce costs. However, with all that progress comes a critical challenge: How do we ensure that we don’t lose the human touch, the very thing that makes business relationships meaningful?

It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense

08/25/2025 | Dan Beaulieu -- Column: It's Only Common Sense
It’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.
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