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Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course

08/21/2025 | Michelle Te, I-Connect007
For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.

The Marketing Minute: Staying Positive When the Market Isn’t

08/20/2025 | Brittany Martin -- Column: The Marketing Minute
In today’s volatile electronics market, buffeted by tariffs, supply-chain shifts, and squeezed margins, it’s tempting to tighten belts and cut your marketing budget. But history shows us that the quietest brands get forgotten fastest. Staying visible is not a luxury; it’s a competitive advantage.

U.S. Uses Secret Trackers to Trace AI Chips Diverted to China, Sources Say

08/18/2025 | I-Connect007 Editorial Team
Two sources told Reuters that U.S. authorities have secretly placed location trackers in some advanced chip shipments they see as at high risk of illegal diversion to China. They said the trackers are intended to locate AI chips that are sent to locations restricted by U.S. export laws, but authorities only examine some shipments.

SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 2

08/13/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and Prospects
Over the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream. This is the second of a two-part series on the Berkshire Hathaway annual shareholders meeting

It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have

08/11/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
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