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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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Get the ‘Hole Truth’ in New June Issue of PCB007 Magazine
June 16, 2025 | I-Connect007 Editorial TeamEstimated reading time: Less than a minute

In "The Hole Truth," the new June 2025 issue of PCB007 Magazine explores what it takes to build the “perfect” via—and how to ensure its reliability from the start. Featuring insights from Mike Carano, Stefan Rung, Giovanni Obino, and Happy Holden, this issue is packed with expert takes on advanced inspection, precision drilling (yes, we’re talking pico lasers), and whether it’s time to rethink the cross-section.
Also in this issue:
- Don Ball on vias in glass substrates
- A digital twin white paper excerpt
- ASC’s Anaya Vardya on smart home IoT innovation
- Becky Calwell and Myriam Sullivan on workforce challenges
- Manfred Huschka’s Vietnam case study
- Dan Feinberg’s Hall of Fame series on Lionel Fullwood
Grab your coffee and get the hole story—read the June issue of PCB007 Magazine now!
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Standard of Excellence: Training Your Team to Excel in Customer Service
07/30/2025 | Anaya Vardya -- Column: Standard of ExcellencePeople often consider technical capability and delivery speed as the gold standards in manufacturing, but customer service is a powerful differentiator. Advanced technologies and rigorous certifications may open doors, but the way a company treats its customers determines whether those doors stay open. It’s essential to train teams to deliver exceptional customer service, from top-level leadership to every point of customer interaction.
Powering Progress: Summer 2025 Community Magazine Now Available
07/22/2025 | Community MagazineIn the new Summer 2025 edition of Community Magazine, members of the Global Electronics Association demonstrate what progress really looks like—through innovation on the factory floor, influence on public policy, and investment in the next generation of engineers.
Marcy’s Musings: From Pitch to PO—The Sales Stack
07/21/2025 | Marcy LaRont -- Column: Marcy's MusingsIt is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.
Nolan’s Notes: Finding Your Sweet Spot
07/02/2025 | Nolan Johnson -- Column: Nolan's NotesI grew up in the U.S. Pacific Northwest, where I still call home. In my early years, the region’s economy was fueled by forestry, agriculture, and fisheries. Tektronix ruled the economic landscape, of course, and Nike was just emerging from the University of Oregon track and field program. Intel wouldn’t remake my hometown of Hillsboro, Oregon, for a few more years, so my upbringing was mostly farmland and fishing boats. My dad worked at Tektronix with a side gig operating a commercial fishing boat in the summer.