Trouble in Your Tank: Understanding Interconnect Defects, Part 1
It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
Driving Innovation: Mechanical and Optical Processes During Rigid-flex Production
Flex CEO Sees US Manufacturing Resurgence
June 18, 2025 | I-Connect007Estimated reading time: 1 minute
In a June 16 interview on Bloomberg Open Interest, Flex CEO Revathi Advaithi said the supply chain is already shifting, with more goods now being manufactured in the U.S.
Over the past five years, Flex has sourced 45% of its materials from North America—up from just 30%, which previously came from China and other parts of Asia, she said. “This means that a lot of manufacturing can happen in the region for the region,” Advaithi shared, adding, “If I look forward, I would say we will continue to see a very significant shift in those supply chains back to North America.”
She acknowledged that there are still “a few challenges” to locally sourcing key components, such as magnetics, batteries, and transformers.
When asked about the perception that rare earth processing is “too dangerous and too dirty” to be done in the U.S., Advaithi agreed, saying, “There’s a long way to go in terms of rhetoric.” Still, she pointed out that Latin America has “pretty significant availability” of rare earth metals and emphasized the importance of continuing to build partnerships with countries outside China.
Advaithi also expressed optimism about the potential for reshoring automated manufacturing to the U.S. While it may not create jobs at the same scale as overseas production once did, she believes it will still boost domestic employment. She noted that Flex recently announced a new 500,000-square-foot facility in Dallas focused on power infrastructure products for AI—“creating 500 jobs as we speak.”
Share on:
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
Elementary, Mr. Watson: Heat—The Hidden Villain of Power Electronics
10/28/2025 | John Watson -- Column: Elementary, Mr. WatsonIf electricity were a group of college students, then power electronics and the PCB designers who dive into it would insist on driving the car on every road trip because they know the car inside and out—they’re the students with jumper cables in the trunk, a tire pressure gauge in the glove box, and snacks stashed under the seat. While the others argue over playlists and directions, power electronics is busy ensuring the alternator doesn’t fry, the headlights don’t dim, and everyone reaches the destination with fuel still in the tank.
Nvidia’s Blackwell Chips Made in Arizona Still Head to Taiwan for Final Assembly
10/27/2025 | I-Connect007 Editorial TeamNvidia has begun production of its next-generation Blackwell GPUs in the United States, but the company still depends heavily on Taiwan to complete the process, The Register reported.
It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard
10/20/2025 | Dan Beaulieu -- Column: It's Only Common SenseThere’s a dangerous myth that the keyboard is mightier than the phone, and if you blast enough cold emails, send enough LinkedIn connection requests, and fire off enough PDF proposals, customers will eventually buy from you. Let me set the record straight: Cold emails don’t close deals; conversations do.
It's Only Common Sense: The Evolution of Prospecting
09/08/2025 | Dan Beaulieu -- Column: It's Only Common SenseCold calling isn’t dead. I don’t care what the LinkedIn gurus or the TikTok “sales coaches” say. Picking up the phone and talking to another human being is still one of the fastest ways to grow your business. But (and it’s a big but), cold calling is different now. The world and buyers have changed. You can’t smile-and-dial like it’s 1987, reading the same tired script, hoping the gatekeeper is too bored to block you. If you’re still cold calling the old way—no research, relationship, or relevance—you’re showing up to a gunfight with a butter knife.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.