TAGARNO Strengthens Global Commercial Team with Paul Ashton as Director of Sales (EMEA & APAC)

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TAGARNO, a renowned Danish manufacturer of high-quality digital microscopes, is pleased to announce the appointment of Paul Ashton as Director of Sales for the EMEA and APAC regions. With over two decades of experience in precision optical technology, Paul will play a key role in expanding TAGARNO’s presence in key international markets and accelerating adoption of its intelligent inspection platforms.

Prior to joining TAGARNO, Paul held multiple senior commercial roles at ZEISS, where he gained deep experience supporting manufacturers in aerospace, automotive, electronics, and medical device production. His track record includes driving regional growth, managing channel partnerships, and introducing high-tech solutions that improve process reliability and inspection outcomes.

“With Paul on board, we’re reinforcing our global footprint and taking another step toward delivering seamless, high-value solutions to our customers worldwide,” said Soeren Schultz, CEO of TAGARNO. “His industry insight, customer-first mindset, and strong technical foundation make him an excellent fit as we grow our reach and deepen our partner relationships.”

As TAGARNO continues to evolve beyond traditional microscopy, Paul will be instrumental in helping customers access complete solutions—from microscope hardware and software to application-specific configurations. He will also support the company’s ongoing shift toward turnkey systems that eliminate complexity and shorten time-to-value for quality and process control teams.

“TAGARNO is at the forefront of a digital transformation in microscopy,” said Paul. “What drew me to the company is its ability to offer not just clarity in imaging, but clarity in decision-making—through smart tools, apps, and service. I’m excited to support our partners and customers as we continue to bring these innovations to market.”