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Staying—and Excelling—in Their Lane

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Nolan’s Notes: Finding Your Sweet Spot

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I grew up in the U.S. Pacific Northwest, where I still call home. In my early years, the region’s economy was fueled by forestry, agriculture, and fisheries. Tektronix ruled the economic landscape, of course, and Nike was just emerging from the University of Oregon track and field program. Intel wouldn’t remake my hometown of Hillsboro, Oregon, for a few more years, so my upbringing was mostly farmland and fishing boats. My dad worked at Tektronix with a side gig operating a commercial fishing boat in the summer.

SMT007 Magazine July—What’s Your Competitive Sweet Spot?

07/01/2025 | I-Connect007 Editorial Team
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche—what are their insights? In the July 2025 issue of SMT007 Magazine, we spotlight companies thriving by redefining or reinforcing their niche and offer insights to help you evaluate your own.
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