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Beyond the Rulebook
What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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I-Connect007 Magazine previews APEX EXPO 2026, covering everything from the show floor to the technical conference. For PCB designers, we move past the dreaded auto-router and spotlight AI design tools that actually matter.
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ViTrox’s HITS 5.0 Empowers Global Partners with Innovative Solutions and Stronger Bonds
July 16, 2025 | ViTroxEstimated reading time: 3 minutes
ViTrox, strives to be the World’s Most Trusted Technology Company, proudly announces the successful conclusion of its fifth edition of High Impact Training for Sales (HITS 5.0), held from 23rd to 27th June 2025 at ViTrox Campus 2.0 and 3.0, located in Batu Kawan Industrial Park, Penang, Malaysia.
Fostering a Culture of Excellence and Unity
Carrying the inspiring theme “All for One, One for Excellence,” HITS 5.0 welcomed more than 170 participants, including ViTroxians and representatives from over 35 Sales Channel Partners (SCP) companies across 13 countries, marking a record-breaking milestone in ViTrox’s journey of global collaboration and growth. HITS 5.0 aimed to empower SCPs and distributors with winning sales and marketing strategies to excel in the market. Beyond equipping them with a deep understanding of ViTrox’s product strengths, technological capabilities, unique cutting-edge features, and latest innovations, ViTrox team also shared valuable in-depth insights into current market trends and business opportunities. The training strengthens SCPs and distributors’ expertise to capture new markets, unlock sustainable growth, and deliver greater value to customers worldwide.
A Comprehensive, Hands-on Sales and Marketing Training Experience
HITS 5.0 commenced with a warm and heartfelt welcome from ViTrox’s Management Team: “To all our Sales Channel Partners, welcome to ViTrox. To all ViTroxians abroad, welcome home.”
Over the course of four intensive days, ViTrox’s Business Units showcased a broad range of solutions spanning Middle & Back-end Semiconductor Inspection, SMT PCB Assembly Vision Inspection, Integrated Industrial Embedded Solutions, and Manufacturing Intelligence Solutions towards Industry 5.0. These topics were delivered through a series of immersive sales training sessions, live product demonstrations, and market segment workshops, providing participants with hands-on engagement and strategic insights.
A key highlight was the in-depth exploration of ViTrox’s latest AI-powered features and technological advancements, immersing participants in firsthand experiences of how these breakthrough innovations are transforming manufacturing into a smarter, faster, and more future-ready industry..
Recognising Outstanding Global Partnerships: Shine of Excellence
On the fourth evening, the “Shine of Excellence” Appreciation Night celebrated the exceptional contributions and achievements of ViTrox’s Sales Channel Partners and distributors. The ceremony honoured top performers for their commitment to excellence in service, sales achievements, customer engagement, long-term partnership commitment, and market expansion efforts.
Awards Recognition to ViTrox’s Sales Channel Partners:
- Top Sales Revenue (2023–2024) Global Champion: Suzhou LinkWays Tech Co., Ltd. (China)
- Top Sales Revenue (2023-2024) Global 1st Runner-Up: SMTo Engineering, S.A. de C.V. (Mexico)
- Top Sales Revenue (2023-2024) Global 2nd Runner-Up: Evotest Inc. (US)
- Top New Business Contributor (2023-2024): MK Technology Trading Limited (China)
- Global Rising Star Award: Shenzhen YingSaiTe Automation Equipment Co., Ltd. (China)
- ViTrox Success Enabler Award: MicroVision Technologies SRL (Romania)
- Customer Support Excellence Award: MTSC Solution Sdn Bhd (Malaysia)
- Top Revenue Contribution from New Sales Channel Partner (2023-2024): Shenzhen JYD Electronics Co., Ltd. (China)
Top Sales Revenue:
- Sunmy Technology Co., Limited (China)
- Ming Cheng Integration Technology Company Limited – MCIT (Taiwan)
Top New Account Sales:
- ABX International Technology Limited (China)
- Think-All Technology Co., Ltd. (China)
Strategic Alliance Excellence Award: NSCB Systems Sdn Bhd (Malaysia)
Longstanding Partnership Awards:
- 5 Years: Evotest Inc. (USA), MCIT (Taiwan)
- 12 Years: NSCB Systems Sdn Bhd (Malaysia)
- 10 Years: Suzhou LinkWays Tech Co., Ltd. (China), SMTo Engineering, S.A. de C.V. (Mexico), MTSC Solution (Malaysia), Shanghai Kingtest Electronic Technology (China)
These recognitions underscore ViTrox’s appreciation for its trusted partners’ dedication, strategic alignment, and impactful market presence.
Strengthening Bonds Beyond Training
The final day of HITS 5.0 wrapped up with a refreshing team-building excursion located in Balik Pulau, Penang, Malaysia. Participants enjoyed a countryside bicycle tour, a local fruit-tasting session featuring Penang’s iconic durians, and a rustic three-course lunch. This memorable day fostered stronger relationships, and deeper cross-cultural connections among participants, embodying the spirit of unity and collaboration.
Testimonial
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Klaus Koziol - atgSuggested Items
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Standard of Excellence: Engineering Is the New Sales—How Technical Collaboration Wins Business
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The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.