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July 2025 PCB007 Magazine: Sales—From Pitch to PO
July 18, 2025 |Estimated reading time: 1 minute
Sales: From Pitch to PO
Receiving that PO or contract starts a company's revenue and operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you.
Once that PO is won, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't have good quality and customer service. That is a given. But you must first get the purchase orders in hand for any of it to matter.
In the July issue of PCB007 Magazine, we break down the sales stack and provide practical guidance for how you can up the sales game for you and your team.
Global competition in electronics manufacturing is fierce. Today’s successful salesperson or team must execute the sales process intelligently, strategically, intentionally, and with energy—100% of the time—to maintain and grow that success.
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