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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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PARMI USA Expands Mexico Presence with the Addition of Omar Lopez as Sales Manager for Northern Region
July 29, 2025 | PARMI USAEstimated reading time: 1 minute

PARMI USA, INC., a leader in advanced 3D inspection systems, is pleased to announce the hiring of Omar Lopez as Sales Manager for Northern Mexico. This strategic addition supports PARMI’s expanding operations and growing customer base in one of the most active manufacturing regions in the Americas.
Based in Monterrey, Omar brings more than 10 years of experience in electronics manufacturing and capital equipment sales. Prior to joining PARMI, he served as Regional Sales & Key Account Manager at Kurtz Ersa Inc., where he led sales growth and supported key customers across Mexico. His career has also included technical and engineering roles at Johnson Controls and Acuity Brands, giving him valuable insight into the needs and challenges of SMT production environments.
“We’re excited to welcome Omar to the PARMI team,” said Juan Arango, Head of Sales and Business Development at PARMI USA. “He brings a strong blend of technical knowledge, regional experience, and customer focus that will help us continue to deliver exceptional results in Northern Mexico.”
Omar holds a Master’s in Business Administration and Finance from Universidad del Valle de México and an Engineering Degree in Mechatronics from Universidad Autónoma de Nuevo León. Certified in Six Sigma and Lean Manufacturing, and fluent in both English and Spanish, Omar is well-equipped to support complex projects and technical collaboration with manufacturers in the region.
In his new role, Omar will focus on helping customers achieve their production goals through tailored inspection solutions.
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"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Insulectro Promotes Mitchell Benson to Product Manager for Laminates
07/29/2025 | InsulectroInsulectro, the largest distributor of materials used in the manufacturing of printed circuit boards and printed electronics, announces the promotion of Mitchell Benson to Product Manager for its rigid laminate portfolio.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.
From Factory Floor to ‘The Component Store’
07/25/2025 | Marcy LaRont, I-Connect007Daniel Beauvois began his career in PCB manufacturing 15 years ago with zero industry experience—just a willingness to learn. Daniel immersed himself in every step of circuit board production, from hanging out on the factory floor to giving plant tours. Now, as founder of The Component Store, he’s an independent sales rep known for integrity, persistence, and deep technical knowledge. In this interview, Daniel reflects on his journey, the realities of being an outside rep, and what it takes to earn—and keep—a customer’s trust in an ever-evolving electronics industry.
Technica USA Hosts ASMPT Management Team for Midyear Business Review
07/22/2025 | Technica USATechnica USA was pleased to host the management team from ASMPT for a strategic midyear business review at its headquarters in San Jose, California.
The Chemical Connection: Sales Organization from a Capital Equipment Perspective
07/22/2025 | Don Ball -- Column: The Chemical ConnectionThe sales organization for a capital equipment supplier to the PCB industry tends to differ slightly from a supplier that manufactures and sells circuit boards to their customers. After all, our sales depend on the printed circuit board manufacturer’s sales. If business falls off, you tend to delay or reconsider the need for new or upgraded capital equipment, and then our sales fall off. If your sales go up and you need to increase capacity or replace old equipment, our sales also trend upwards.