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Atlas, imec Partner to Advance DNA-Based Data Storage

03/11/2026 | PRNewswire
imec, a global leader in nanoelectronics and digital innovation, and Atlas Data Storage, a pioneer of production-scale DNA data storage, announce a new strategic partnership to accelerate the development of digital data storage using synthetic DNA.

The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing

02/11/2026 | Brittany Martin -- Column: The Marketing Minute
One ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.

The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered

06/18/2025 | Brittany Martin -- Column: The Marketing Minute
In the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.

Meyer Burger Shuts Down Solar Module Production, Lays Off 282 Employees in the U.S.

05/30/2025 | Meyer Burger
Meyer Burger Technology AG is forced to stop its solar module production in the U.S., which is still ramping up, due to a lack of funds. On May 29, 2025, all 282 remaining employees at the Goodyear, Arizona, site received their notices of termination. Production with an annual capacity of 1.4 gigawatts was shut down immediately.

The Marketing Minute: Strategic Short-form Content Builds Brand Momentum

04/17/2025 | Brittany Martin -- Column: The Marketing Minute
Last month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.
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