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Suggested Items

The Supplier’s Job Has Changed: Turning PCB Supply Chain Uncertainty into Action

10/26/2026 | Dan Thau, Millennium Circuits Limited
Information about what's happening in the PCB supply chain is abundant. Customers know materials are constrained and that lead times can change quickly. They know tariffs, geopolitical uncertainty, shifting manufacturing capacity, and growing demand from emerging technologies are creating pressure throughout the electronics supply chain. Another market update won’t solve their problem. What customers need is someone who can tell them what it all means for their program, and what they should do about it. I believe that's where the role of PCB suppliers is changing.

It’s Only Common Sense: Look Beyond the Tariffs

10/12/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Every time a new tariff is announced, companies start scrambling. You see purchasing managers demanding new quotations, executives ordering their teams to find another country, and suppliers rushing to explain why their prices are changing. Everyone reacts, but the problem is that too few people stop long enough to develop an actual sourcing strategy.

It’s Only Common Sense: When the Cheapest Board Becomes the Most Expensive

10/04/2026 | Dan Beaulieu -- Column: It's Only Common Sense
There is an old saying that price is what you pay, while cost is what you live with, a truism in the PCB industry, where too many companies still purchase PCBs by placing three quotations side by side and automatically choosing the lowest number. On the surface, that looks like responsible purchasing, but was it really a victory?

AI Server Demand Drives 4Q26 Memory Price Increases, Consumer Pressure Persists

09/30/2026 | TrendForce
TrendForce’s latest memory industry research reveals that DRAM suppliers continue to prioritize advanced-process capacity for high-performance server products in 4Q26, keeping the overall market undersupplied.

It’s Only Common Sense: Make Your ‘Account’ the Whole Organization

09/28/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Too many salespeople confuse personal familiarity with account penetration, but one contact does not make an account. Maybe that person likes you. She buys you lunch, answers your calls, and sends you RFQs. But what happens when she leaves or gets promoted? Then what do you have?  Nothing. Your account is the whole organization, which contains people with different responsibilities, pressures, priorities, and definitions of value. Professional salespeople understand that winning an account means building credibility throughout that organization.
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