For the next 10 days, I will take you through a step-by-step plan to prepare your company for 2026. It’s an opportunity to make 2026 a year of discipline, focus, and intentional growth.
The new year will not reward companies that "hope" their way to success. It will reward companies that prepare, focus, communicate, innovate, strengthen their teams, and build the kind of culture that customers never want to leave.
Each article is a roadmap, a strategy, and a tough-love push toward building a stronger, more competitive, more resilient PCB company. Use this playbook as your guide, your mirror, and your weekly gut-check. Because winning doesn’t have to be complicated.
Here is a preview of what each day will bring:
Step No. 1: Strategy Isn’t a Document: It’s a Commitment
Your strategy is not the binder on the shelf. It’s the behavior in your shop. It’s the discipline you show daily. It’s the choices you make and the priorities you protect. If it doesn’t change your actions, it’s not a strategy. In this step, I’ll discuss the importance of:
- Focusing on three critical priorities
- Reviewing the strategy monthly
- Tying all goals to real behaviors
- Dropping the recycled plans
- Starting with brutal honesty
Step No. 2: Target Accounts: Stop Chasing Everyone and Start Pursuing Someone
Success in 2026 won’t come from chasing random opportunities—it will come from relentlessly pursuing the 20 accounts that matter most. I’ll teach you to:
- Pick 20 accounts that would transform your company
- Build 12-month engagement plans
- Assign one owner per account
- Measure progress weekly
- Focus on progress, not just wins
Step No. 3: Forecasting: Stop Guessing and Start Knowing
A forecast built on assumptions is dangerous. A forecast built on conversations is powerful. This article explains how to:
- Talk to every major customer before year-end
- Include lost customers and prospects
- Build monthly, not annual, forecasts
- Tie activity to forecast accuracy
- Build a disciplined review rhythm
Step No. 4: 2025 Operations and Quality Review: Fix What Slowed You Down
You can’t build 2026 on a shaky operational foundation. Address the bottlenecks, communication gaps, quality issues, and broken processes by:
- Grading yourself honestly
- Identifying and eliminating three bottlenecks
- Repairing strained customer relationships
- Implementing one major quality improvement early
- Aligning sales and ops with a shared scoreboard
Step No. 5: Actions and Measurements: The 2026 Scoreboard That Drives Behavior
What you measure improves, and what you ignore declines. A visible, focused scoreboard transforms performance. This step focuses on how to:
- Build a visible company-wide scoreboard
- Measure what truly matters
- Review metrics weekly
- Reward measurable behaviors
- Conduct monthly "What worked, what didn’t, what changes now" reviews
Step No. 6: Clean Up Your Customer List: Not All Business Is Good Business
Growth doesn’t come from adding customers—it comes from having the right customers. You’ll learn to:
- Fire customers who drain time, profit, and morale
- Replace low-value buyers with high-value partners
- Analyze profitability—not just revenue
- Stop rewarding abusive behavior
- Strengthen your best customer relationships
Step No. 7: Strengthen Your Team Before You Strengthen Your Sales
You cannot grow your company faster than you grow your people. I’ll talk about how to:
- Upgrade key roles
- Eliminate tolerated mediocrity
- Train those who want to grow
- Replace those who resist
- Hire for attitude, hunger, and integrity
Step No. 8: Improve Communication and You Improve Everything
Communication is the cheapest fix with the biggest impact. This article focuses on:
- Daily 10-minute huddles
- Reducing email reliance—talk more
- Being proactive with customers
- Elevating transparency
- Sharing problems early
Step No. 9: Innovation Isn’t Optional Anymore
Your customers are innovating. Your competitors are innovating, but are you? I’ll cover these elements:
- How to add one new capability annually
- Master high-speed, RF, HDI, and advanced materials
- Automate for consistency
- Support NPI early
- Modernize before you lose relevance
Step No. 10: Build a Culture That Makes Customers Want to Stay
Technology wins contracts. Culture keeps customers. We’ll talk about:
- Making reliability your personality
- Celebrating wins, fix failures privately
- Rewarding customer-first behaviors
- Delivering consistency
- Building a culture that no competitor can replicate
Conclusion
The companies that win in 2026 won’t be the biggest. They won’t be the ones with the newest equipment. They won’t be the flashiest.
They will be the ones that execute daily, focus relentlessly, communicate clearly, strengthen their people, innovate steadily, take bold action, and build trust, culture, and partnerships.
The new year will reward the doers, not just the talkers. Success, as always, is only common sense.