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The Marketing Minute: AI Is Watching Your Marketing Habits

06/10/2026 | Brittany Martin -- Column: The Marketing Minute
Last summer, I decided I wanted to get better at skateboarding. I had no aspirations of becoming the next Tony Hawk; I simply wanted to feel more comfortable on the board. Like many people learning a new skill, I wanted progress to happen fairly quickly. It didn't. For weeks, every ride felt awkward. Then one day, I realized I wasn't thinking as much. I had better balance, and I felt more natural on the board. Progress had been accumulating through repetition. I've been thinking about that lesson recently because it reminds me of marketing, particularly as generative AI begins to change how customers discover companies and products.

Flexible PCB Market Size to Hit $88.3 Billion by 2035

06/04/2026 | Globe Newswire
The flexible PCB market size was worth $27.12 billion in 2025 and is projected to reach USD 88.3 billion by 2035, growing at a CAGR of 12.52% over 2026–2035.

Will Gutierrez Joins Technica USA in West South-Central Territory

06/02/2026 | Technica USA
Technica USA is pleased to announce the hiring of Will Gutierrez as Business Development/Account Manager responsible for the West South-Central Territory. Will shall be responsible for all PCBA, Substrate and PCB related sales activities and customer support throughout Texas, Oklahoma, Arkansas and Louisiana operating from the state of Texas.

IDI Dynamics Debuts High-Speed Laser Marker for Semiconductor OSAT

05/29/2026 | PRNewswire
IDI Dynamics, a subsidiary of ISDN Holdings Limited, has launched its next generation High-speed Laser Marker for semiconductor chip packages, with a dual value proposition of delivering 2.5x higher marking speed and occupying 22% less physical footprint.

Ari Sulby Joins SIA Team

05/28/2026 | SIA
The Semiconductor Industry Association (SIA) announced Ari Sulby has joined the organization as director of global policy, where he will focus on international trade and policy developments in Europe and Korea.
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