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From Classroom to Boardroom: One Year Yields a World of Perspective

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Few college seniors can say their first plane ride took them straight into a global electronics boardroom. However, Emily Daley, a Michigan Technological University electrical engineering student, spent her senior year as the Student Board Member to the Global Electronics Association Board of Directors. She brought a fresh, student-centered perspective to the industry as she attended APEX EXPO, as well as board meetings in Taiwan and Lake Tahoe.

The Right Approach: Reflections on 50 Years in the Business, Part 2

03/11/2026 | Steve Williams -- Column: The Right Approach
In 1998, I had just reunited with my high school sweetheart (now my wife) when my Dad, the vice president of Plexus, told me they were looking for a PCB commodity manager with subject matter expertise. I interviewed for the position and became the global PCB commodity manager for Plexus, which had been my largest customer. They would not have offered me the position without my undergraduate degree.

The Marketing Minute: Your Marketing Funnel Has a Memory Problem

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Many marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.

Elementary, Mr. Watson: APEX EXPO—The Ghosts of Past, Present, and Future

03/05/2026 | John Watson -- Column: Elementary, Mr. Watson
On the eve of APEX EXPO 2026, the Anaheim Convention Center in California rests in a rare and fragile quiet. The lights are dimmed, the escalators are still, and the long corridors echo with only the distant sounds of crews finishing their work. In the corner of a long hallway, an engineer sits alone, wondering why he’s even there. “I have too much work to get done,” he thinks, as he looks down at the large stack of active projects—schematics marked with revisions and standards, and notebooks filled with hurried notes and half-finished thoughts—spread across his lap and at his feet.

Dan Feinberg: From Ham Radio to Hall of Fame Stories

02/27/2026 | I-Connect007 Editorial Team
For more than two decades, Dan Feinberg has helped shape PCB007 as a columnist, technical editor, and trusted industry voice. In this interview, Dan reflects on a lifetime in electronics—from ham radio and rock bands to PCB innovation, executive leadership, and consulting—revealing the experiences that fueled his career and his enduring passion for the industry.
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