It’s Only Common Sense: The Underrated Business Strategy of Joy
Punching Out: How to Stay Focused in Business and M&A
SMT Renting, based in Copenhagen, is challenging the traditional machine-ownership model with a flexible, service-based approach. Business Manager Christian Thers discusses how rental options, “stop and swap” flexibility, and a new pay-per-placement model help electronics manufacturers reduce risk and adapt quickly in an unpredictable market.
Marcy LaRont: Christian, please tell us a bit about SMT Renting and your role there.
Christian Thers: We were founded in 2015, and our focus is on providing flexible rental solutions to electronics manufacturers for equipment such as SMT and through-hole technology (THT), as well as material handling for logistics, including component handling and storage. I’ve been with SMT Renting for almost six years.
We handle all the tasks a typical electronics manufacturer would manage when investing in new technology. We source the equipment, have agreements with top suppliers in the industry, and finance it through flexible contracts ranging from 12 to 60 months. We also handle service and warranty for all our equipment.
Through our unique “stop and swap” option, we build flexibility into every contract. This allows customers to adapt to market demands by changing out rented equipment regardless of manufacturer or technology. The primary concept is to make things flexible and as easy as possible for our customers to win new business with lower risk.
To continue reading this article, which originally appeared in the March 2026 issue of SMT007 Magazine, click here.
