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Lapse of Key Digital Trade Measure Undermines Economic Growth, Innovation

04/03/2026 | SIA
Semiconductor Industry Association (SIA) President and CEO John Neuffer expressed disappointment trade negotiators from around the world failed to reach an agreement to permanently prohibit duties on digital trade during last week’s World Trade Organization (WTO) Ministerial Conference in Yaoundé, Cameroon.

After IEEPA: What Electronics Companies Should Know About Tariff Refund Strategies and Section 122

02/26/2026 | I-Connect007 Editorial Team
The U.S. Supreme Court’s recent decision striking down tariffs imposed under the International Emergency Economic Powers Act (IEEPA) opens the door to potential refunds for electronics companies and signals a rapid pivot to alternative trade statutes, setting the stage for a volatile 150-day period that could significantly affect global electronics supply chains. Trade and electronics industry leaders gathered for a webinar hosted by the Global Electronics Association on Feb. 24 to learn more about the landmark U.S. Supreme Court decision.

The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing

02/11/2026 | Brittany Martin -- Column: The Marketing Minute
One ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

01/16/2026 | Marcy LaRont, I-Connect007
I was in Chicago this week, where the weather went from sunny and 45° F on the day I arrived to snow and ice by the next morning. As a California/Arizona native, let’s just say I love the look of snow much more than I love driving in it.  Still, I am grateful to have been part of some genuinely fun teambuilding with my colleagues at the Global Electronics Association. My must-reads for this week are a diverse grouping of articles and columns, ranging from printed electronics and additive manufacturing to a comprehensive overview of the European EMS and PCB markets to marketing wisdom and, finally, a book to help you reach your full potential, personally and professionally.

The Marketing Minute: Same Trade Show, Stronger Story

01/14/2026 | Brittany Martin -- Column: The Marketing Minute
Every year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?
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