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The Next Generation of Leadership: New Student Board Member Aubrey Smith
April 10, 2026 | Marcy LaRont, I-Connect007Estimated reading time: 3 minutes
At APEX EXPO 2026, the next generation of industry leadership was on full display with the introduction of Aubrey Smith, the Global Electronics Association’s newest Student Board Member. She’s a third-year electrical and electronics engineering student at the University of Georgia and a first-year participant in the Emerging Engineer Program. Aubrey represents the curiosity, initiative, and openness that define tomorrow’s innovators.
In this interview, she shares her path into engineering, her interest in PCB design, and her excitement for the opportunities ahead.
Marcy LaRont: Aubrey, congratulations on becoming the new Student Board Member. How did you get connected with the Global Electronics Association?
Aubrey Smith: I found out about the Emerging Engineering Program by coincidence. My mentor during my internship emphasized the importance of using IPC standards in product development, which prompted me to look into standards organizations. That is how I found the Association and this program.
LaRont: It's impressive that you found the program on your own. Who is your mentor for the Emerging Engineer Program?
Smith: My mentor is Christina Rutherford. She works for Honeywell, and APEX EXPO is my first event with the Emerging Engineers.
LaRont: Have you seen anything that's surprised you so far, or that you have found particularly interesting?
Smith: What is interesting is getting a better understanding of the Global Electronics Association. I had learned some things on the website and talked with Charlene Gunter, senior director of the Electronics Foundation. But coming to APEX EXPO, sitting in the committee meetings, and meeting so many people gives you a much better understanding of what the Association is and all the ways it's helpful.
LaRont: Yes, attending an APEX EXPO for the first time is illuminating about our industry across the board. What first sparked your interest in electronics or engineering?
Smith: My dad is an engineer, although not an electrical engineer, but he does things on the side in addition to his core discipline. Most engineers don't just stay in their lane. When I was younger, it frustrated me not being able to understand what he was doing. I figured, you know what, I can do this, I can figure it out. Now I am studying at UGA. It wasn't just the frustration that drove my interest. When I watched movies, I always thought it would be really neat to be the person operating and fixing the spaceship,
LaRont: I think there's a specific kind of brain that just has to solve problems, and we want those brains in engineering, so that's great to hear. What technologies excite you right now?
Smith: I'm very early on in my journey so it's hard to narrow it down. An engineer I met here told me not to limit myself too early. You don't want to count something out based on a first impression of a field that you haven't yet immersed yourself in. But so far, my preliminary interest is in PCB design. That's what I did in my internship.
LaRont: That's excellent. We certainly need new designers coming into the field. What are you most looking forward to about this next year?
Smith: I am looking forward to the whole opportunity with the board. I get to meet new people, travel to new places, and see certain processes that I wouldn’t normally get to see. I get to step into a new world, and I think that stepping into new experiences is helpful because it lets you discover new parts of yourself. Of course, I am excited about going on the board trip.
LaRont: Some travel is definitely a perk. I wish you much luck and a great experience on the board this year. I will look forward to talking to you again later in your journey.
Smith: Thank you. It was nice to meet you.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/15/2026 | Nolan Johnson, I-Connect007When you work in the news business, even in trade media, you can never really get that far away from it. We never want to miss something important. Chances are, even the books we take on our “vacations” end up having to do with the business. For example, my colleague Michelle Te recommended “Creativity, Inc., by Ed Catmull, a business skills study wrapped up in stories about Pixar, which I brought with me on a trip through the stunning U.S. Mountain West. Now, I’m back, and here are my recommendations for the week.
What Heterogeneous Integration Means for EMS Providers
05/14/2026 | Nolan Johnson, I-Connect007Dr. Ravi Mahajan, an Intel Fellow and Director of Intel’s Technology and Pathfinding group, delivered a keynote at the APEX EXPO 2026 technical conference on using heterogeneous integration (HI) as a strategy and on how advanced packaging technology serves as the technical apex for implementing that strategy. Mahajan’s previous papers and industry presentations on such topics as interconnect density, signal integrity, power delivery, thermal path, and assembly yield as system-level constraints confirm him as an expert on package optimization.
Elementary, Mr. Watson: The Design Matrix—Revealing the Hidden Truths of Reality
05/12/2026 | John Watson -- Column: Elementary, Mr. Watson“It seems you've been living two lives.” In one life, you're the respectable and responsible PCB design professional who follows the rules, works, pays taxes, meets deadlines, runs the checks, and even helps the landlady take out her garbage. In the other life, you’re the PCB designer who senses that something is wrong, searches for the deeper meaning behind their work, and can no longer fully accept the design world exactly as it has been presented. Welcome to the Design Matrix.
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
05/13/2026 | Brittany Martin -- Column: The Marketing MinuteHypothetically, let’s say your marketing budget gets cut in half tomorrow. (I’m stressed just thinking about it!) But here’s the real question: Would your actual marketing strategy change, or just the amount of money behind it? Because those are not the same thing. Markets go up and down. Budgets can tighten. If your entire marketing approach depends on the biggest, flashiest, most expensive options available, that’s not really a strategy. It’s just spending. A strong marketing strategy should remain consistent regardless of spending levels.
It’s Only Common Sense: Complexity Is the Enemy of Profit
05/11/2026 | Dan Beaulieu -- Column: It's Only Common SenseComplexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.