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Dan’s Biz Bookshelf: ‘Building a Story Brand 2.0’

09/15/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Occasionally, a business book comes along that makes you stop and say, “Yes, this makes sense. Why are we making it so complicated?” Donald Miller’s "Building a Story Brand 2.0: Clarify Your Message So Customers Will Listen" is that kind of book. I have spent most of my career working with companies on sales, marketing, branding, positioning, and business development. One of the biggest problems I see is that companies have a very difficult time explaining what they do in a way that customers actually care about. They know their own company too well.

The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/14/2026 | Marcy LaRont, I-Connect007
Another week has flown by, and it’s time for the must-read articles and news highlights. This week, I’m putting a spotlight on FUJI PCB and FS Quality, through an interview by Dan Beaulieu with President Tianming Liu, and “the rest of the story” from the EIPC Summer Conference technical sessions. I’m also focusing on a new marketing book by Brittany Martin, and there’s rarely a week when we don’t talk about AI, so I also chose Sean Patterson’s most recent practical advice for PCB fabricators. Though the U.S. has placed a “stay” on CMMC Level 2 certification, it’s still coming for you and your business. If you work in the Mil/Aero space in the U.S., check out what Omega EMS has done to accelerate its compliance. Their wisdom may be worth your time.

The Marketing Minute: Why I Wrote 'Marketing in 17 Minutes'

08/12/2026 | Brittany Martin -- Column: The Marketing Minute
This month, I'm excited to release my first book, "Marketing in 17 Minutes: A Guide to Marketing in the Electronics Industry." After writing 17 (and more) Marketing Minute columns and working with electronics companies, I realized I was repeatedly answering similar marketing questions. Rather than leaving those lessons scattered across a year's worth of columns, I brought them together into one practical guide. 

Kevin Castonguay Joins MicroCare as Senior Director of Marketing

07/13/2026 | MicroCare, LLC
MicroCare LCC announced that it has hired Kevin Castonguay to serve as senior director of marketing for MicroCare.
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