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It’s Only Common Sense: Complexity Is the Enemy of Profit

05/11/2026 | Dan Beaulieu -- Column: It's Only Common Sense
Complexity is expensive, but it doesn’t look that way at first. In fact, it often disguises itself as sophistication, flexibility, or customer responsiveness. But peel back the layers, and you’ll find bloated costs, diluted focus, exhausted teams, and shrinking margins. Common sense says that if something is hard to understand, execute, and explain, it is probably hard to make money doing it.

May SMT007 Magazine: Putting North America in Focus

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A North America spotlight exploring tariffs, reshoring, AI demand, and supply chain challenges. Plus, insights on cybersecurity, workforce development, and the evolving role of U.S. electronics manufacturing. Read this issue of SMT007 Magazine now and see where the region is headed.

ASC’s John Johnson Bullish on the U.S. and High-tech PCBs

04/28/2026 | Marcy LaRont, I-Connect007
It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.
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