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It’s Only Common Sense: Customers Need Confidence More Than Low Prices

08/24/2026 | Dan Beaulieu -- Column: It's Only Common Sense
It’s a business myth that customers buy primarily on price. This belief has shaped sales strategies for decades, but after more than 40 years working with electronics manufacturers, OEMs, and EMS providers around the world, I have learned this simply is not true. Customers are actually looking for the lowest risk. From AI to advanced manufacturing technologies, we are producing products that would have seemed impossible only a few years ago. Every new product carries enormous expectations, and every supplier becomes an important part of that customer's success. In an environment like this, confidence has become one of the most valuable products any company can offer.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

08/21/2026 | Michelle Te, I-Connect007
Some situations came up for me this week (delayed flights and malfunctioning work software) that highlighted how much we rely on tools every day. When they’re working, we barely think about them. When they’re not, we’re suddenly reminded of everything else that has to be in place for the work to get done: good processes, knowledgeable people, communication, teamwork, and sometimes ingenuity. I’ve observed that engineers aren’t any different in their work.

P Kay Metal's MS2 Dross Eliminator Delivers Measurable Results for Electronics Manufacturers Across Latin America

08/20/2026 | P. Kay Metal, Inc.
P Kay Metal is seeing growing adoption of its MS2 Dross Eliminator throughout the region, with customers consistently reporting solder recovery rates of 80–85%.

SEMICON India 2026 to Showcase India's Semiconductor Growth

08/19/2026 | SEMI
Reflecting this transformation, SEMI and the India Semiconductor Mission (ISM) today announced that Hon'ble Prime Minister Shri Narendra Modi will inaugurate SEMICON India 2026 on 17 September 2026 at Yashobhoomi (India International Convention and Expo Centre), New Delhi.

Dan’s Biz Bookshelf: Revisiting 'The Popcorn Report'

08/20/2026 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
One of the things I enjoy most about reading is occasionally rereading books that made a big impression years ago. Sometimes they hold up beautifully, sometimes they don't, and sometimes they become even more interesting because time has given us a completely different perspective. That's exactly what happened when I recently picked up "The Popcorn Report" by Faith Popcorn, first published in 1991.
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