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"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."

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One of the most famous lines associated with the attack on Pearl Harbor was attributed to Japanese Admiral Isoroku Yamamoto. After the horrific attack of Dec. 7, 1941, he was reported to declare, "I fear all we have done is to awaken a sleeping giant." That image has endured because it captured the moment when something enormous, and perhaps underestimated, began to move. Today, another giant is awakening in Europe, and it may not be what or where you expect. It’s not from one country, company, or organization, but from an entire region that has built a deep engineering heritage and a long history in electronics. At the center is Europe’s PCB design community.

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SMTA Guadalajara: 15 Years of Advancement in Electronics Manufacturing

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This year, SMTA Guadalajara Expo & Tech Forum, Oct. 7–8, marks 15 years of supporting and advancing the electronics manufacturing industry in the region. Over the years, the event has grown steadily in both attendance and industry impact, becoming one of the most important events of its kind in Latin America. SMTA Guadalajara brings together OEMs, EMS providers, suppliers, academia, and industry experts. As one of Mexico's largest electronics manufacturing hubs, Guadalajara provides the ideal setting for companies to discover new technologies, strengthen partnerships, and exchange technical knowledge.

The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.
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