Driving Innovation: Inner Layer Alignment Methods in PCB Production
Trouble in Your Tank: Metallizing Flexible Circuit Materials—Mitigating Deposit Stress
It’s Only Common Sense: Sales as a Team Sport
Book Review: Brian Tracy’s “Business Strategy”
June 30, 2015 | Dan Beaulieu, D.B. Management GroupEstimated reading time: 2 minutes
Business Strategy: The Brian Tracy Success Library
By Brian Tracy
Copyright 2015 Amacom Book Library
Price: $9.95
Pages: 107 with Index
This is the very best book of this series so far. And I found it at just the right time.
I was getting started on a new project where, as luck would have it, I was working with a client on developing a new strategy. There I sat, surrounded by stacks of books on developing a business strategy, when I spotted this small blue volume.
Knowing how valuable I’ve found the other books in Brian Tracy’s Success Library, I chose to pick this one up and read it first. It was a good thing I did because this had just about everything I needed to develop my client’s new strategy. From the first chapter where he talks about how young Alexander the Great destroyed Darius’ much larger army and became the leader of the world at 23, to the chapter on how to define your company in terms of where you are today and where you want to be in five years, I literally found everything I needed to write a business strategy. This book contained everything I needed to lead my client’s team on their search for a new, effective and comprehensive strategy that we could all agree on as well.
From the book:
How to re-invent your company:
- Let go of the past
- Encourage courage
- Embrace failure
- Do the opposite
- Imagine the possibilities
- Put yourself out of business
- Reject limits
- Aim beyond
I love the set-up scenario he uses to re-invent your company:
Imagine that you arrive at work one morning and your company has burned own overnight. Luckily, none of your staff members were in the building, but everything else is gone. You must now start the business from scratch. What are you going to do?
And he goes on to give you the right questions you need to ask at that point:
- Which products and services do want to start making…and would you decide not to produce?
- Which customers would you try to reach…and which would you decide not to win back?
- Which employees would you take with you and which employees would you decline to keep?
Think about that and apply it to your company.
And finally, five reasons to develop a strategic plan:
- To increase your return on equity
- To reposition your company
- To maximize your strengths and opportunities
- To form the basis for making action decisions now
If you’re serious about your company’s strategic planning, this book is for you. And if you’re not serious, then you won’t be around much longer anyway. Pick up this little volume, the latest from The Brian Tracy Success Library.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Schneider Electric Reinforces India Strategy with Acquisition of Remaining Stake
07/31/2025 | Schneider ElectricSchneider Electric, the global leader in the digital transformation of energy management and automation, today announces that it has signed an agreement to acquire the remaining 35% stake of Schneider Electric India Private Limited (“SEIPL”) from Temasek to reach full ownership.
Brian O’Donnelly Appointed to Expanded Role, Strengthening Global Leadership to Drive Growth in the Fujifilm’s Electronic Materials Business
07/31/2025 | FujifilmFUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) today announced that the company has appointed Brian O’Donnelly as its Corporate Vice President, strengthening global leadership to drive growth in the Electronic Materials Business.
Global Sourcing Spotlight: Risk Management Strategies in Global Sourcing
07/23/2025 | Bob Duke -- Column: Global Sourcing SpotlightIn the global economy, businesses rely increasingly on international suppliers to optimize costs, enhance product quality, and expand market reach. However, global sourcing has a range of risks that can disrupt supply chains, inflate costs, and damage brand reputations. To mitigate these challenges and ensure business continuity, implement robust risk management strategies. Here are some critical risk management approaches to global sourcing, supported by real-world examples and actionable insights.
Marcy’s Musings: From Pitch to PO—The Sales Stack
07/21/2025 | Marcy LaRont -- Column: Marcy's MusingsIt is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.