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Current IssueSales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
The Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
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AT&S China Committed to Corporate Social Responsibility
July 16, 2015 | AT&SEstimated reading time: 1 minute
AT&S, one of the global leading manufacturers of high-end HDI printed circuit boards (PCBs), has established a variety of Corporate Social Responsibility (CSR) activities in China. The company actively contributes to the society and strives to be an outstanding corporate citizen.
On 5 July 2015, volunteers of AT&S Chongqing visited Changxin Elementary School, where is located in Tongnan country of Chongqing city – one of the poorest areas in the southwest of China, provided supports on life and educational supplies. The hand-over ceremony was witnessed by all students, AT&S volunteers and officials from Tongnan country.
“The children were encouraged when we paid a visit on them. They were all happy about our greetings. This goes to show that sometimes it only takes little things to make others smile and brighten up their everyday life,” said Chen Jiang Phua, AT&S CEO BU Mobile Devices & Substrates. “We are proud of our dedication to responsible corporate citizenship.”
According to Mr. Phua, employee volunteering service and knowledge-related promotion of school classes is a central element of the company’s responsibility in China.
Through the site in Chongqing, the company in cooperation with the authorities has had opportunity to actively design contests to raise environmental awareness since 2014. The Shanghai site also shows its commitment to supporting youth education and “we care about people”. AT&S Cup was first launched in Shanghai in 2006. By joining hands with Shanghai Environmental Protection Bureau, the event has played a key role in nurturing the children’s life-long interest in environmental related topics. In 2015, AT&S Cup – Shanghai Youth Bilingual Presentation Contest kicked off in July. The final session and award ceremony is scheduled in November 2015. Besides, employees of the Shanghai site periodically visited senior citizen’s home in Zhuanqiao, Xinzhuang Industrial Park. The people always spent fun time with volunteers in chatting, photographing or a specially prepared singing and dance performance.
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July 2025 PCB007 Magazine: Sales—From Pitch to PO
07/18/2025 |Though all parts of a company are essential for holistic success, it is a foundational truth that a company lives and dies by its sales. If there are no sales, the company eventually ceases to exist, or as Henry Ford says, “Nothing happens until someone sells something.” In the July issue of PCB007 Magazine, we break down the sales stack and provide a guide to up your sales game.